Niomi Smart
British lifestyle creator, cookbook author and yoga teacher sharing recipes, wellness routines and everyday life, and the founder of Open Hearts Club.
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Latest
Niomi’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
YouTube
YouTubeOverview
- Based
- United Kingdom
- Work
- Content creator, cookbook author and yoga teacher
- Before YouTube
- Graduated with an LLB law degree
- Breakout
- Lifestyle vlogs and the What I Eat in a Day recipe series
- First book
- Eat Smart, published on 8 September 2016
- Community
- Founded Open Hearts Club in 2025
Mini bio
How it started.
After graduating with a law degree, Niomi chose to build a lifestyle blog and YouTube channel around food and style. By July 2015, the channel had passed a million subscribers. Recipes, beauty, fashion and glimpses of everyday life became the threads connecting the work.
From videos to a cookbook.
The What I Eat in a Day series gave viewers a way to follow meals from morning to evening. It helped shape Eat Smart, published by HarperCollins in September 2016. The book brought together plant-based breakfasts, dinners, snacks and desserts. Niomi also co-founded the snack subscription business SourcedBox.
Beauty and conscious living.
Niomi went on to create Smart Skin, a vegan skincare range launched in 2020. Sustainability also ran through Smart Swap, the clothes-swap events Niomi founded, and Smart Chats, a YouTube interview series about wellness and sustainability.
A community beyond the screen.
Time living in Bali and India led to yoga teaching and a growing interest in reflection and personal growth. In September 2025, Niomi introduced Open Hearts Club, announcing a first London gathering for October. The project has since shared yoga events, community conversations and monthly full moon reflections alongside the lifestyle videos.
Creditschronological, newest first
Community and collaborations
- 2025Open Hearts ClubFounder and event host
- 2025Rachel Jackson rose-quartz T-bar necklaceDesigner and charity collaborator benefiting Women for Women International
Beauty
- 2020Smart SkinFounder of the vegan skincare range
Books
Online video
- 2015What I Eat in a DayCreator and presenter
Awards
Quotes
I am a curious soul and truth seeker, exploring philosophies from around the world.Niomi Smart, Introducing Open Hearts Club
Written in the September 2025 announcement of Open Hearts Club.
Trivia
- Before building a career online, Niomi graduated with an LLB law degree.
- Niomi said the recipes that became Eat Smart began in a notebook, with 80 written before realising how many there were.
- In the Brighton Marathon vlog, Niomi reported finishing in 3 hours and 42 minutes while fundraising for Women for Women International.
Find Niomi
Watch the latest vlogs, read Niomi’s reflections and explore Open Hearts Club.
Are you Niomi Smart?
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