Nojoud Alrumaihi
Saudi fashion and beauty creator, luxury marketing consultant and founder of Ci Consultancy, sharing personal style and bringing Arab designers to an international audience.
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Nojoud’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Harper’s Bazaar ArabiaOverview
- From
- Saudi Arabia
- Work
- Fashion and beauty creator; luxury marketing consultant; founder of Ci Consultancy
- Studies
- International marketing, including postgraduate study at King’s Business School in London
- Creative turning point
- Working with stylist Dina Al Baker to give her Instagram content a more consistent visual identity
- Milestone
- Appointed a haute couture ambassador by the Fédération de la Haute Couture et de la Mode in June 2024
Mini bio
How it started.
Nojoud built her fashion and beauty platform while drawing on her studies in international marketing. In a June 2021 interview with 3oud, she said she had been blogging for six years. She recalled experimenting with content while facing social stigma around being publicly visible online.
Finding her voice.
She credits stylist and friend Dina Al Baker with helping her move past a creative plateau and make her feed more visually consistent. Her work grew to include luxury consulting as well as content creation. In her Ounass interview, she identifies herself as the founder of Ci Consultancy and discusses collaborations with Dior, Hermès and Cartier.
Local stories, global stages.
Her Mytheresa Ramadan and Eid collaborations brought her selections and Saudi settings to an international retailer. In June 2024, she was appointed a haute couture ambassador by the Fédération de la Haute Couture et de la Mode. By 2026, she was also writing about why wearing Arab designers at Cannes matters to her and to the region’s creative industries.
Creditschronological, newest first
Editorial and campaigns
- 2026Nojoud Alrumaihi on wearing Arab designers at CannesAuthor, Harper’s Bazaar Arabia
- 2024Mytheresa Ramadan and Eid campaignCurator and campaign collaborator
- 2023Fall/Winter ’23 with NojoudFeatured creator and interviewee, Ounass
Fashion appointments
- 2024Fédération de la Haute Couture et de la ModeHaute couture ambassador
Awards
Quotes
Consistency is key in this industryNojoud Alrumaihi, 3oud.com
Advice she gave to people interested in building an online following in her June 2021 interview.
Trivia
- Bouguessa named a dress after her, which Nojoud said reflected her style and personality in her Ounass interview.
- She told 3oud that a Céline bag bought on her honeymoon is one of her most treasured wardrobe pieces.
- She named The Devil Wears Prada as her favourite film in her August 2025 Arab News interview.
Find Nojoud
Find Nojoud’s latest looks and fashion-week moments on Instagram.
Are you Nojoud Alrumaihi?
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