Ritvi Shah
Ritvi Shah, known as @aboutritvi, shares fashion transitions, Indian outfit styling, beauty routines and travel, with Navratri looks at the heart of the feed.
At 100 nudges, fangea sends Ritvi’s team an official invite.
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Latest
Ritvi’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Overview
- From
- Vadodara, Gujarat, India
- Creates
- Fashion, beauty, lifestyle and travel content
- Started
- Began creating fashion content during the 2020 pandemic
- Early milestone
- Featured on a Femina digital cover in 2022
Mini bio
How it started.
Raised in Vadodara, Ritvi began making fashion content during the 2020 pandemic. A semester break back home in India made room to experiment, and posting every day helped build a community.
Finding a style.
Fashion studies and a love of Indian clothing shaped the work. Ritvi names a mother’s wardrobe as a favourite source of inspiration, mixing cultural details with everyday outfits.
An early milestone.
In 2022, Ritvi appeared on a Femina digital cover alongside other creators, celebrating real skin and self-acceptance. The fashion feed also grew to include travel and videos with Sarthak.
Taking it further.
A Wimbledon-themed sari and a US Open invitation brought fashion and tennis together in 2024. New York Fashion Week followed in 2025, with Navratri-inspired jewellery among the details connecting the looks to Gujarat.
Creditschronological, newest first
Videos and collaborations
- 2026Music video with Sarthak for vivoCreator and on-screen collaborator
- 2026Navratri Nights with RitviCreator
- 2024Wimbledon-themed sari contentFashion creator
Fashion and editorial
- 2025New York Fashion WeekCreator attending the Uppercase & Global showcases
- 2022Femina digital coverFeatured creator in a real-skin cover feature
Quotes
My mom’s wardrobe!Ritvi Shah, Brown Girl Magazine
Asked where fashion inspiration comes from in a July 2022 interview.
Trivia
- Ritvi graduated with a degree in arts and fashion studies, as shared in the July 2022 Brown Girl Magazine interview.
- An early favourite memory was going live as a reel approached its first 100,000 views, with viewers cheering along.
- Ritvi’s agency credits the partnership with arranging a Lakmé Fashion Week appearance and a collaboration trip to Saudi Arabia.
Find Ritvi
Follow Ritvi for outfit ideas, festival looks and everyday updates.
Are you Ritvi Shah?
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