Robert Welsh
Robert Welsh is a professional makeup artist sharing practical tutorials, product reviews and frank beauty commentary, and co-hosting The Double Cleanse with twin brother James.
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Latest
Robert’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Overview
- Work
- Professional makeup artist and beauty content creator
- YouTube beginnings
- Channel created on May 21, 2015
- Recognition
- Beauty Creator of the Year, Blogosphere Awards 2022
- Together with James
- Co-host of The Double Cleanse, originally launched in April 2020
Mini bio
Before the videos.
Robert brought a working makeup artist’s perspective to online beauty. In Brushed Up, Robert recalls working in beauty retail and noticing how a manager’s changing eyebrow shape could alter the mood of an entire face. That interest in the details carries into tutorials about products and application.
Finding an audience.
The YouTube channel was created in May 2015. By an August 2021 interview with Kelly Driscoll, Robert had more than 870,000 subscribers. Practical tutorials, product testing and challenges to online beauty trends became recurring parts of the work. In 2022, Robert won Beauty Creator of the Year at the Blogosphere Awards.
More ways to talk beauty.
Robert and twin brother James host The Double Cleanse, which began in April 2020 and later returned as a video podcast with W!ZARD Studios. Beyond videos, Robert curated a Ciaté London edit in 2023, began writing Brushed Up in February 2025 and collaborated with Blend Bunny on Gleam x Gloom in 2026.
Creditschronological, newest first
Beauty collaborations
- 2026Gleam x Gloom with Blend BunnyCollection collaborator
- 2023Curated by Robert Welsh, Ciaté LondonProduct edit curator
Writing and podcasts
- 2025Brushed UpWriter
- 2020The Double CleanseCo-host with James Welsh
Awards
Quotes
One thing I love about makeup is its transformative nature.Robert Welsh, Brushed Up
From “Why is beauty so boring right now?”, August 16, 2025: https://robertwelsh.substack.com/p/why-is-beauty-so-boring-right-now
Trivia
- Robert and fellow beauty creator James Welsh are twins and podcast co-hosts.
- Robert recalls borrowing inspiration from a former beauty retail manager’s eyebrow shapes when creating a villainous makeup look.
- Brushed Up began as a place for opinions and reviews that did not need a full YouTube video.
Find Robert
Follow Robert for makeup advice, reviews and conversations about beauty.
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