Sam Todd
Sam Todd is a Brisbane-based fashion and travel creator who hunts for vintage bags and country-exclusive charms, shares colourful personal style and hosts the collecting podcast Charmed.
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Latest
Sam’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
iHeart
YouTubeOverview
- Based in
- Brisbane, Australia
- Known for
- Vintage bag hunts, colourful fashion and collecting charms while travelling
- Breakout
- A 2024 Japan shopping trip and the search for a Coach green apple bag
- Podcast
- Host of Charmed, created with Pandora and iHeart Ruby Australia
Mini bio
How it started.
Sam had been trying to build a content career for ten years when a 2024 holiday in Japan brought a new audience. Their search for Coach’s green apple bag became a series of spontaneous shopping videos. Sam eventually found the bag on eBay, and Coach later gifted other novelty bags from their wishlist. [Harper’s Bazaar Singapore]
Finding their people.
The response encouraged Sam to pursue content full-time and pause their fashion label, The Volt. Longer YouTube videos opened up more space for vintage shopping, travel, jewellery and collectibles. Sam also shared favourite Japanese secondhand stores and shopping advice with marie claire. [Harper’s Bazaar Singapore; marie claire]
The stories behind the treasures.
Collecting runs through Sam’s work, from Labubu unboxings to travelling for country-exclusive Pandora charms. In 2026, that interest became Charmed, a podcast developed by iHeart Ruby Australia with Pandora. Sam interviews guests about the possessions that connect them to memories, identity and childhood. [ABC; KIIS Breakfast; ARN]
Creditschronological, newest first
Podcasts and radio
- 2026CharmedHost
- 2026KIIS BreakfastInterview guest
- 2025All In the Mind: Why do we love collecting?Guest, content creator and collector
Live appearances
- 2025Powerhouse Materials x Chloe HaydenIn-conversation guest
Online video
- 2024LABUBU UNBOXING!Creator
Quotes
It’s boring to gatekeep.Sam Todd, Harper’s Bazaar Singapore
On sharing vintage shopping finds and helping fans discover Atlantis Vintage in Tokyo. https://www.harpersbazaar.com.sg/fashion/heres-how-obsession-coachs-green-apple-bag-changed-influencer-sam-todds-life
Trivia
- Sam brought a Labubu wearing headphones and a tutu to their ABC interview. [ABC]
- As a teenager, Sam sold their Sylvanian Families at a garage sale and later wished they could get them back. [ABC]
- Sam told KIIS Breakfast they had visited more than 20 countries and collected more than 20 country-exclusive Pandora charms. [KIIS Breakfast]
Find Sam
Follow Sam’s shopping trips, colourful finds and conversations about collecting.
Are you Sam Todd?
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