Steph Hui
Steph Hui is a Hong Kong-born beauty and fashion creator sharing makeup transformations, tutorials and personal style on TikTok and Instagram.
At 100 nudges, fangea sends Steph’s team an official invite.
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Latest
Steph’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Overview
- From
- Born and raised in Hong Kong
- Education
- Film at New York University, with minors in Business and Child & Adolescent Mental Health
- Breakout
- First successful makeup TikTok posted on August 10, 2021
- Work
- Beauty and fashion content creator
Mini bio
Before the makeup videos.
Steph grew up in Hong Kong and studied Film at NYU, alongside minors in Business and Child & Adolescent Mental Health. In a 2022 Glamour & Guide interview, Steph described pursuing directing and producing before TikTok took off, then leaving a film job to create content full time.
The first breakthrough.
Steph dates the first successful makeup TikTok to August 10, 2021. Posted while isolating in New York around university graduation, it used a makeup transition and editing skills learned through film. Encouraging comments helped turn the experiment into a new direction.
Finding a style.
Makeup transformations and tutorials grew into fashion editorials, brand work and fashion-week diaries. In interviews, Steph has described learning to appreciate Asian features and finding confidence through creative challenges. The work brings together an interest in performance, makeup and playful clothes.
Creditschronological, newest first
Campaigns
- 2022Google + Samsung campaign with Addison RaeCampaign participant
Editorials and interviews
- 2026Miu Miu spring/summer 2027 getting-ready diaryInterview subject
- 2025Chanel Première style featureFeatured talent and interview subject
- 2025Miu Miu spring/summer 2026 photo diaryFeatured creator
- 2025Vogue Hong Kong January MuseEditorial subject; did own makeup
- 2024Vogue Loves Hong KongInterview subject
Awards
Quotes
You have to invest in yourself, play the long game, and trust that the returns will come.Steph Hui, Vogue Hong Kong
Advice for aspiring creators in the January 2025 interview.
Trivia
- Steph started dancing at four and has taken ballet, jazz, contemporary and hip-hop classes.
- As a child, Steph dreamed of being a pop star.
- Steph has described doing nail extensions and nail art as a therapeutic hobby.
- In the ELLE Chanel Première interview, Steph described being a night owl who feels most creative at night.
Find Steph
Follow Steph for makeup ideas and fashion-week diaries.
Are you Steph Hui?
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YouTube
Vogue Hong Kong
Vogue Hong Kong
L’Officiel