Sunna van Kampen
Sunna van Kampen is the creator behind Tonic Health’s supermarket food videos, author of The Good, The Bad and The Healthy, and host of The Unprocessed Truth.
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Latest
Sunna’s happenings, collected from public sources, plus his backstory and Starbook, where fans write.
Known for
New River Books
Spirit StudiosOverview
- Work
- Food and health creator, Tonic Health founder, author and podcast host
- Started
- Founded Tonic Health in 2019
- Known for
- Supermarket videos comparing ingredients and everyday food choices
- Book
- The Good, The Bad and The Healthy, published January 2026
Mini bio
How it started.
Sunna says Tonic grew out of his own frustration with feeling run down and repeatedly catching colds despite exercising and thinking he ate well. He began researching nutrition and speaking to health professionals, then founded Tonic Health in 2019. His early founder account recalls juggling the business with a full-time corporate job.
Finding his audience.
Fans came to know him through short videos filmed in supermarket aisles, comparing foods and examining the claims on their packaging. In a 2026 interview, he described the supermarket series as something that had been running for around three and a half years. His focus was on helping viewers with their shopping before asking them to buy his own products.
Beyond the supermarket.
His work now includes The Unprocessed Truth, where he talks with guests about nutrition, food marketing and health. New River published The Good, The Bad and The Healthy on 1 January 2026, and his literary agency identifies it as a Sunday Times bestseller. A follow-up cookbook, Recipes for Real Life, is available to preorder, with publication scheduled for 31 December 2026.
Creditschronological, newest first
Books
- 2026The Good, The Bad and The HealthyAuthor
Podcasts
- 2025–2026The Unprocessed TruthHost
- 2026Made by Mammas: Making Healthy ChoicesGuest
- 2025Reasons To Be Joyful with Gaby RoslinGuest
Business
- 2026HideStrategic advisor
- 2019Tonic HealthFounder
Awards
Quotes
We were thinking if our customer is looking for help on their health journey, how can we serve them?Sunna van Kampen, NutraIngredients
In a May 2026 interview about the thinking behind his supermarket videos.
Trivia
- He is a father of two boys.
- He kept a full-time corporate job during Tonic’s early days.
- His first book looks beyond food to everyday products such as shampoo and washing-up liquid.
Find Sunna
Follow Sunna’s supermarket finds, food swaps and conversations about health.
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