Tamara Kalinic
Tamara Kalinic shares fashion-week diaries, outfit ideas and beauty routines through Glam & Glitter, YouTube and Material Witness, and founded the wellness brand by NOA.
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Tamara’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Material Witness
Glam & Glitter
Wellness
Harper’s BAZAAROverview
- From
- Born in Sarajevo; grew up in Novi Sad.
- Before fashion
- Trained in pharmacy in Brighton and earned a Master of Pharmacy.
- Started
- Launched the fashion blog Glam & Glitter in 2011.
- Breakout
- The blog grew into a fashion-week platform; The Times named her among the UK’s top 100 influencers in 2019.
- Now
- Fashion creator, newsletter writer and founder of by NOA.
Mini bio
How it started.
Born in Sarajevo and raised in Novi Sad, Tamara moved to Brighton to study pharmacy. She began Glam & Glitter in 2011, sharing outfit ideas alongside the professional path she had trained for.
Finding her place.
The blog brought a growing readership and brand opportunities, eventually taking her to the front rows of international fashion weeks. In a 2026 essay, she recalled starting without industry connections and learning the visual side of the job from people with skills she did not yet have.
Building something of her own.
Her work now spans fashion reporting, beauty posts and the Material Witness newsletter. In 2025 she launched by NOA, a wellness brand developed with her family of pharmacists, bringing her original training back into her work.
Creditschronological, newest first
Publishing and campaigns
- 2026Material WitnessWriter of fashion, beauty and personal essays
- 2025Harper’s BAZAAR Serbia, December issueCover star
- 2025Audemars Piguet campaignCampaign face
Brands
- 2025by NOAFounder; developed with her family of pharmacists
Awards
Quotes
there is nothing you can’t learn. In any industry.Tamara Kalinic, Material Witness
From her October 28, 2026 essay about learning to work in fashion: https://tamarakalinic.substack.com/p/humbled-professionally
Trivia
- She comes from a family of pharmacists.
- She chose her grandmother’s birthday as the launch date for by NOA.
- The name NOA represents a feeling and a new beginning to her, rather than a particular person.
- Before fashion, one of her jobs involved interviewing people door to door in England about health awareness for the NHS.
Find Tamara
Follow Tamara for outfits, fashion-week diaries and life between trips.
Are you Tamara Kalinic?
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