Toni Olaoye
Toni Olaoye is a Toronto-based Nigerian beauty, fashion and lifestyle creator sharing makeup routines, getting-ready videos and travel diaries.
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Latest
Toni’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
YouTube
YouTube
YouTube
YouTubeOverview
- Based in
- Toronto, Canada
- Roots
- Nigeria
- Work
- Beauty, fashion and lifestyle creator
- Early work
- Makeup tutorials covered by The Guardian Nigeria in 2016
- Recognition
- 2023 Black Girl Digital Awards International Influencer of the Year
Mini bio
How it started.
Toni built an audience through makeup tutorials. An earlier channel description introduced Toni as a self-taught makeup artist studying business management in Toronto. By August 2016, The Guardian Nigeria was featuring Toni’s natural nude makeup tutorial, with its skin preparation and matte-to-gloss lip options.
Early attention.
Beauty outlets helped bring those tutorials to more viewers. BellaNaija featured Toni’s photo-ready glowy chocolate look in April 2017, including tips on lighting, backgrounds, cameras and editing for makeup selfies. Makeup remains part of the channel alongside hair tutorials, fashion and personal vlogs.
A wider world.
Travel diaries now take fans along on girls’ trips, from Italy’s Amalfi Coast to South Africa and Turks and Caicos. In 2024, ELLE Canada included Toni in its roundup of stylish Toronto content creators, pointing readers to the beauty routines, evening outfits and getting-ready Reels.
Making room for yourself.
In interviews with Health Insight, Toni has discussed inclusive beauty and the importance of self-care for women and creators. Toni described setting boundaries, taking nature walks, painting and spending time with loved ones as ways to recharge. In 2023, Toni received the Black Girl Digital Awards International Influencer of the Year award.
Creditschronological, newest first
- 2026Turks & Caicos Girls Trip + 24 Hours in NYCCreator and host; tennis segment with Naomi Osaka
- 2025Life Lately: Birthday Recap + MiamiCreator and host; behind the scenes of a Sephora Collection campaign
- 2025Weekend in New York, Birthday Celebrations, Award ShowsCreator and host; sponsored by Ritual
- 2024Portugal Girls Trip & My First Speaking EngagementCreator and host; Snapchat panelist at the Creator Marketing Summit
- 2022Italy Travel Vlog: Amalfi Coast, Capri and RomeCreator and host
- 2021Deep-wave lace frontal wig installCreator; featured Tinashe Hair
Awards
Quotes
It’s essential for beauty and hair care brands to embrace inclusivity because everyone deserves to feel represented and valued.Toni Olaoye, Health Insight
In a Q&A about skincare, hair care and confidence, Toni explained why beauty brands should serve different needs.
Trivia
- Toni names painting and nature walks among favourite ways to recharge.
- Toni has described having high-porosity hair and focusing on moisture retention.
- The June 2024 Portugal vlog also documents Toni’s first speaking engagement, as a Snapchat panelist at the Creator Marketing Summit.
Find Toni
Follow Toni for beauty routines, outfits and the next travel diary.
Are you Toni Olaoye?
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