Vaibhav Keswani
Vaibhav Keswani, known as Pehenawah, is a Mumbai menswear creator sharing outfit ideas, grooming routines and shopping guides on Instagram and YouTube.
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Latest
Vaibhav’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
YouTube
YouTube
YouTubeOverview
- Based in
- Mumbai, India
- Known online as
- Pehenawah (@pehenawah)
- Work
- Menswear, grooming and lifestyle creator
- YouTube introduction
- May 1, 2020
- Recognition
- Forbes India Top 100 Digital Stars, 2022 and 2024
Mini bio
The early style advice.
By July 2019, Vaibhav was sharing menswear advice as @pehenawah in Mumbai. In a DelhiPlanet interview, he talked through college wardrobe essentials, adding colour and keeping outfits practical for the weather.
Bringing it to YouTube.
On May 1, 2020, he published an introduction to his fashion and grooming journey. Its description sets out a simple aim: sharing knowledge to help people improve. His channel continues that approach through wardrobe guides, grooming routines and shopping videos.
Recognition and collaborations.
Vaibhav lists Forbes Top 100 Digital Stars recognition in 2022 and 2024 on his official Instagram profile. EBNW’s published 2024 list places him at number 88 in Fashion & Lifestyle. Campaign agency Aer Media also names him among the creators involved in Garnier Men’s sheet-mask campaign.
What fans can watch now.
His 2026 videos range from budget college outfits and festive kurtas to sneakers, fragrances and watches. Alongside accessible shopping picks, he shares personal interests, including an October unboxing of a Longines HydroConquest GMT for his watch collection.
Creditschronological, newest first
YouTube
- 2026Wedding and traditional outfits for menCreator and host
- 2026Complete grooming guide for menCreator and host
- 2023College skin care routine 2023Creator and host
- 2020Introduction: A journey to becoming a better version of selfCreator and host
Speaking
- 2024ETRetail Shopfwd Summit: creator and brand collaborationsPanel participant alongside ShivShakti Sachdev, Aashna Hegde and Rupali Hasija
Awards
Quotes
Don’t underestimate the power of a neatly kept beard and a good haircutVaibhav Keswani, DelhiPlanet interview, July 30, 2019
Advice for college students on everyday grooming. Source: https://www.delhiplanet.com/mumbais-popular-menswear-blogger-vaibhav-keswani-gives-us-the-coolest-style-tips-for-college-wear/
Trivia
- His interest in watches includes learning about their designs, details and movements, as he explains in his October 2026 Longines unboxing.
- His September 2026 old money outfit video was a response to viewers asking him to return to that style.
- He maintains a Wishlink store under @pehenawah for menswear, grooming and lifestyle finds.
Find Vaibhav
Follow Vaibhav for outfit ideas, grooming guides and the pieces featured in the videos.
Are you Vaibhav Keswani?
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