Xenia Adonts
Xenia Adonts is a fashion creator, Attire the Studio founder and writer of Xenia’s cosmos, sharing personal style, fashion-week diaries and reflections on creative life.
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Xenia’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Fashion
TUMI
SubstackOverview
- Background
- Born in Russia and raised in Germany.
- Before fashion
- Studied finance and planned a career in investment banking.
- Online beginnings
- Started sharing daily life in 2015 under earlier aliases including Xenia Overdose.
- Breakout
- Rapid Instagram growth in 2016, followed by a deliberate move into high fashion in 2017.
- Fashion label
- Founded Attire the Studio in 2019.
- Now writing
- Xenia’s cosmos, a newsletter about style, culture and personal life.
Mini bio
How it started.
Xenia studied finance while completing a traineeship and imagined becoming an investment banker. After graduating, a gap year gave space for posting more on Instagram. Small paid offers gradually made sharing daily life into a career, as Xenia recalled in GRAZIA’s first-person interview.
Finding a fashion voice.
In a Vogue Germany interview, Xenia identified 2016 as the year Instagram growth took off. In 2017, the focus shifted toward luxury fashion and attending fashion weeks. Xenia credited Chloé with helping open the door to that world.
Building Attire.
Attire the Studio launched in 2019. In interviews, Xenia described wanting clothes with clear information about materials, manufacturing and pricing, and cited watching The True Cost as a turning point. Forbes recognized the business with a place on its 2021 Europe 30 Under 30 list.
A more personal chapter.
Alongside fashion content and campaign work, Xenia now writes essays and diaries on Substack. In October 2026, the newsletter became Xenia’s cosmos, with shorter updates joining longer pieces about creativity, identity and everyday life.
Creditschronological, newest first
Writing
- 2026Xenia’s cosmosWriter; renamed from Dichotomy’s Daughter in October
Fashion and business
- 2025TUMI 19 Degree Lite: Uncompromisingly LightStar of the campaign’s first chapter
- 2024Forbes 30 Under 30 Europe: Retail & EcommerceJudge
- 2019Attire the StudioFounder
Awards
Quotes
I started for the love of sharing.Xenia Adonts, GRAZIA USA
On why posting online became a career, in a first-person interview with Colleen Kratofil.
Trivia
- The earlier surname alias “van der Woodsen” helped keep personal posts separate from family and future job searches, Xenia told The Blonde Salad.
- Before Attire took shape, Xenia considered designing jewelry and had already begun creating rings, according to the Vogue Germany interview.
- The name Xenia’s cosmos comes from the way Xenia’s mother describes beautiful things.
- In October 2026, Xenia introduced rescued kittens Cleo and Moon to newsletter readers.
Find Xenia
Follow Xenia’s fashion diaries, videos and latest writing.
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