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Aaron Marino

Aaron Marino, known as Alpha M., makes videos about men’s style, grooming, fitness and confidence, and builds businesses including Pete & Pedro and Tiege Hanley.

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Latest

Aaron’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Also known as: Alpha M.
Work: Creator, image consultant and entrepreneur
Image consulting: Started alpha m. Image Consulting in 2006
YouTube beginnings: First men’s style video published in 2008
Recognition: Lifestyle nominee, 12th Annual Shorty Awards

Mini bio

How it started.

Before Alpha M., Aaron ran a fitness center. When it failed, he filed for bankruptcy and worked driving a beer cart. He started alpha m. Image Consulting in 2006, helping men with clothes, grooming and confidence.

Finding an audience.

A video camera from his wife eventually gave him another way to share that advice. After leaving VH1’s Glam God, he learned to use it and published his first style video in 2008. He kept uploading weekly while working with local consulting clients. Viewer questions helped convince him there was an audience for practical advice.

Beyond the videos.

His channel became a home for style, grooming, fitness and personal development. He also founded Pete & Pedro and became a partner in Tiege Hanley. On Shark Tank he pitched both his original Alpha M. Style System and, on a later appearance, Pete & Pedro. The brand says he ultimately chose to proceed without the Barbara Corcoran deal shown on television.

Creditschronological, newest first

Creator and business projects

2015Aaron meets Tiege Hanley founders Rob Hoxie and Kelley ThorntonBrand partner and vlog guest
2008Alpha M.YouTube creator and host
2006alpha m. Image ConsultingFounder

Television

Two appearancesShark TankEntrepreneur pitching the Alpha M. Style System and Pete & Pedro

Awards

12th Annual Shorty AwardsNominated in Lifestyle.

Quotes

I’m here to help you feel more confidentAaron Marino, My Story

From the closing paragraph of his official story: https://aaronmarino.com/my-story/

Trivia

Pete & Pedro is named for his dad, Pete, and Pedro, his mom’s favorite donkey.
His wife’s gift of a video camera sat unopened for over a year before he put it to use.
His early Pete & Pedro stock was stored and shipped from his bedroom.