Alessandro Squarzi
Italian fashion entrepreneur, vintage collector and the founder of Fortela, sharing a wardrobe shaped by workwear, tailoring, denim and a love of objects with a past.
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Latest
Alessandro’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
- FortelaFounder · Italian and Japanese craftsmanship
- La mia strada2026 · Memoir with Ilaria Spadaccini
Edizioni La Serra - The Squarzi ArchiveVintage collection · Book subject
Schiffer Publishing - Alessandro Squarzi x SqualeWatch design collaboration
- Brutti AnatroccoliVintage-watch project with Carlo Biagioli
Overview
- From
- Forlì, Italy
- Born
- 1965
- Work
- Fashion entrepreneur, brand builder and vintage collector
- Known for
- Fortela and a personal mix of vintage workwear and Italian tailoring
- Recognition
- First in Esquire UK’s 2017 best-dressed list
Mini bio
How it started.
Born in Forlì in 1965, Alessandro began working in fashion in the 1990s, first managing a boutique and then working in sales. Their showroom business developed alongside a knack for spotting emerging labels, including Dondup, Jucca and Forte-Forte.
The clothes came first.
In Vogue’s interview, Alessandro remembers hunting for clothes at Bologna’s Montagnola market when designer pieces were out of reach. Learning to recognise fabrics, origins and quality became a lasting habit. Street-style photographs by Scott Schuman later brought their personal wardrobe to a wider online audience.
An archive you can wear.
Fortela grows from that collection of military clothing, workwear and vintage tailoring, with pieces made in Italy and Japan. Alessandro’s wider brand-building story also includes AS65 and Atlantic Stars, while Brutti Anatroccoli brings a shared love of overlooked watches together with Carlo Biagioli.
Putting the story on paper.
The Squarzi Archive opens up the vintage collection through a book by Andrea Ventura, Mirko Di Giovanni and David Petrini. In October 2026, Alessandro’s memoir La mia strada, written with Ilaria Spadaccini, added the personal story behind the business and the wardrobe.
Creditschronological, newest first
Books and conversations
- 2026La mia stradaMemoir, written with Ilaria Spadaccini
- 2026H3roes Inside: il vintage prima che diventasse una tendenzaGuest, season 5 episode 2
- 2026Fuori TemaGuest, episode 10
Design collaborations
- 2025Alessandro Squarzi x SqualeLimited-edition watch collaboration presented at After Time
Awards
Quotes
Il vintage va vissuto, non idolatrato.Alessandro Squarzi, HUB Style
On treating vintage as a starting point for new work. English: Vintage should be lived, not idolised. Source: https://hubstyle.it/2025/11/07/leleganza-e-coerenza-lo-stile-una-forma-di-memoria-alessandro-squarzi-racconta-fortela/
Trivia
- Bologna’s Montagnola market helped Alessandro learn to recognise the origins and quality of vintage clothes.
- In Vogue’s 2025 interview, Alessandro described owning a 1955 Porsche Speedster and a 1969 Porsche 912, each discovered through a film.
- Alessandro told DART in 2026 that Santa Maria Novella’s Patchouli had been their fragrance for forty years.
- The official showroom biography credits Alessandro, Max Poglia and Helio Ascari with founding The Space NYC in Brooklyn in 2016.
Find Alessandro
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