Alex Aïnouz
Alex Aïnouz, known as French Guy Cooking, is a Paris-based food creator and self-taught cook who turns questions about ramen, pasta and everyday dishes into experiments on YouTube.
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Latest
Alex’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Quadrille
YouTube
YouTube
YouTubeOverview
- Also known as
- Alex / French Guy Cooking
- Based in
- Paris, France
- Makes
- Food videos, cookbooks and kitchen tools
- YouTube beginnings
- 2013
- Breakout
- Jamie Oliver’s Food Tube competition and creator network
- Signature approach
- Learning through experiments, mistakes and repeat attempts
Mini bio
How it started.
Before French Guy Cooking, Alex ran a small advertising and social media agency in Paris. On Patreon, Alex recalls leaving that business, moving into a smaller home and starting a YouTube channel to bring together a love of food and making things.
Finding an audience.
The channel began in 2013. A turning point came through Jamie Oliver’s search for a new YouTube cook: Alex reached the final with a Paris-Bangkok stew and joined Oliver’s Food Tube network. The early opportunity helped introduce Alex’s relaxed approach to a wider audience.
Following the question.
Alex’s videos follow the work behind a dish, including failed attempts. An omelette experiment earned a video response from Jacques Pépin. The same curiosity runs through ramen projects, homemade equipment and journeys to learn from other cooks.
Beyond the videos.
The debut cookbook, Just a French Guy Cooking, arrived in September 2018 with a foreword by Jamie Oliver. Alex also co-hosts Food, But We Digress with editor Joshua and contributes to Milk Street Radio. SALUT brings that interest in kitchen equipment into a cookware brand.
A newer direction.
In public LinkedIn updates, Alex has also described advising brands on creative direction and long-form content, opening additional collaborations for 2026 and offering brand storytelling services through Malt.
Creditschronological, newest first
Video
- 2024Berlin Döner Kebab Is NOT What I Expected... (ft. Andong)Director, author, host and camera
- 2024How To Make Authentic Döner Kebab at HomeDirector, author, host and camera
- 2023I Opened a Ramen Restaurant For 1 NightCreator and host
- 2018I Try To Master Jacques Pepin’s Perfect Omelet...Creator and host
Books
- 2018Just a French Guy Cooking: Easy Recipes and Kitchen Hacks for RookiesAuthor; foreword by Jamie Oliver
Awards
Quotes
I want to bring back confidence, inspiration and fun in the kitchen.Alex, official website
Alex’s explanation of the purpose behind the channel.
Trivia
- Alex’s grandparents both worked as chefs, according to the publisher’s author biography.
- The Paris-Bangkok stew mixed French tradition with ingredients from elsewhere and helped Alex reach Jamie Oliver’s competition final.
- The first video Alex published online was about omelettes, according to the Inverse interview.
- For the 2018 Jacques Pépin omelette challenge, Alex used a mathematical formula to match the number of eggs to the pan.
- Alex’s official website includes a pizza dough calculator and a stir-fry generator.
Find Alex
Follow Alex’s food experiments, kitchen projects and updates.
Are you Alex Aïnouz?
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