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Alex Hormozi

Alex Hormozi is an entrepreneur, author, and co-founder of Acquisition.com who shares lessons on offers, finding customers, and growing businesses through books, videos, and The Game podcast.

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Alex’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Background: First-generation Iranian-American
Work: Entrepreneur, investor, author, and podcast host
Started: Opened his first gym in 2013
Breakout: Gym Launch, followed by the $100M book series
Business partner: Leila Hormozi, his wife and Acquisition.com co-founder

Mini bio

How it started.

Alex graduated from Vanderbilt in three years and worked in consulting before opening a gym in 2013. He built a chain of six locations, then moved into helping other gym owners turn their businesses around.

The breakthrough.

Gym Launch began with hands-on gym turnarounds. When demand outgrew the time available for travel, Alex turned the process into a licensing business, sharing systems for marketing, sales, pricing, and retention.

A wider audience.

Alex and Leila went on to build Prestige Labs and ALAN, then launched Acquisition.com in 2021. His $100M series brings the business lessons onto the page: Offers covers what to sell, Leads covers finding customers, and Money Models connects offers into a way to generate revenue.

Where fans find him now.

The Game mixes business lessons with reflections on work and ambition. Scale or Fail lets viewers follow Alex working through real owners’ problems and returning to see what happened after they put a plan into practice.