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Gary Vaynerchuk

GaryVee is an entrepreneur, author and creator sharing lessons on business, marketing and collecting, while building VaynerMedia and the VeeFriends character universe.

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Gary’s highlights, collected from public sources, plus his backstory and Starbook, where fans write.

gary-vaynerchuk

Jolly Jack-O gets a VeeFriends comic

VeeFriends Comic Book #23 reached its public sale with a Halloween origin story. Gary is credited as creator, with story and art by D.J. Coffman and covers by Coffman, Tim Jacobus and Jim Rugg.

blog.veefriends.comMeet Jolly Jack-O
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A new essay on trusting your intuition

In “The Data Can’t See What You Can Feel,” Gary revisited hiring Claude Silver and explained how experience, intuition and data shape his decisions.

garyvee.substack.comRead Gary’s essay
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Back to his wine roots

Gary published “The Wine Business Needs to Wake Up,” calling on wineries and growers to tell better stories online. He used his Wine Library TV experience to discuss what a modern wine-content strategy could look like.

garyvee.substack.comRead the wine essay
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VeeFriends shares its New York Comic Con lineup

The official preview announced an Annual Jump collection of comic issues #1–22, a Funko collaboration and a Walmart special edition. It also listed Gary for a live signing and WalmartLive stream on October 8.

blog.veefriends.comExplore the NYCC preview
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Why he is building VeeFriends in public

Gary wrote about the childhood cartoons and collectibles behind VeeFriends, and why he wants fans to watch the company take shape. He described the characters as a way to share positivity and accountability beyond his own videos.

garyvee.substack.comRead the VeeFriends story
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Overview

Also known as
GaryVee
Raised in
Queens, New York, then Edison, New Jersey
Breakout
Wine Library TV, launched in 2006
Creates
Business videos, books, podcasts and VeeFriends characters

Known for

  • Harper Business
    Day Trading Attention2024 · Author
  • HarperCollins
    Crush It!2009 · Author
  • YouTube
    Wine Library TV: Episode 12006 · Host

Mini bio

How it started.

Gary’s family moved from Belarus to the United States in 1978. After growing up in Queens and New Jersey, he joined the family liquor store as a teenager. In 1996, Gary and his father renamed it Wine Library and launched its website.

Finding his audience.

Wine Library TV began in 2006 with approachable wine tastings and reviews. His 2008 Web 2.0 keynote helped open the door to a publishing deal, followed by Crush It! in 2009. That year he also co-founded VaynerMedia with his brother AJ.

A wider creative world.

Gary expanded into business Q&As with #AskGaryVee in 2014. In 2021 he launched VeeFriends, starting with hand-drawn characters and NFTs. The project now spans stories, games and collectibles, while his videos and podcast continue alongside his businesses.

Creditschronological, newest first

Books

  • 2024Day Trading AttentionAuthor
  • 2009Crush It!Author

Shows and projects

  • 2021VeeFriendsCreator
  • 2014#AskGaryVeeCreator and host
  • 2006Wine Library TVCreator and host

Awards

Shorty Awards nominationNominated for Periscoper of the Year at the 8th Annual Shorty Awards.

Quotes

Legacy is greater than currency.Gary Vaynerchuk, official website

Featured as a personal motto on his homepage.

Trivia

  1. His long-running ambition is to buy the New York Jets.
  2. As a child, he sold baseball cards and toys.
  3. He points to 1980s cartoons and Garbage Pail Kids as influences on VeeFriends.

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Highlights are compiled from public sources and link out to them. Page researched October 30, 2026; data confidence: high. Fan, Star and leaderboard figures are placeholders.

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