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Alex Welford

Alex Welford, known online as alexxcoll, shares capsule wardrobes, practical outfit ideas and glimpses of countryside and equestrian life.

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Alex’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Also known as: Alex Collins / Alexx Coll
Creates: Fashion videos, capsule wardrobe guides and countryside vlogs
Signature approach: Classic pieces, neutral colours and outfits built for repeat wear

Mini bio

Before the outfit guides.

Known to many followers as Alex Collins or Alexx Coll, Alex is a British fashion creator. Famous Birthdays reports that Alex studied equine horse science at Nottingham Trent University, then worked in marketing and sales before moving into content creation full time.

A recognisable style.

Capsule wardrobes and clear outfit formulas have become central to Alex’s work. In February 2025, Metro Mode covered a viral video about the first ten pieces Alex would buy to rebuild a wardrobe, highlighting a white T-shirt, neutral trousers, a black blazer, knitwear and straight-leg jeans.

Beyond the wardrobe.

Alex’s YouTube description introduces a life in the English countryside with two spaniels and horses, alongside styling tips, try-ons and everyday vlogs. In August 2026, Alex also shared a wedding film with followers.