Andrea Chong
Andrea Chong, known online as Drea Chong, is a Singapore fashion, beauty and travel creator and the co-founder of womenswear label Good Addition.
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Andrea’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Overview
- Based in
- Singapore
- Also known as
- Drea Chong / @dreachong
- Started blogging
- 2013
- Fashion label
- Good Addition, co-founded with Joan Chang in 2022
Mini bio
How it started.
Andrea began blogging in 2013, sharing fashion, beauty and travel from Singapore. In an interview with Microsoft, Andrea credited Instagram and Twitter with helping the blog grow by focusing on travel and fashion. By 2016, Andrea was covering Singapore Fashion Week as one of ten international Digital Fashion Week Insiders, the only Singaporean in that group.
From styling to designing.
Fashion collaborations became a way to learn the business from the inside. Andrea worked with The Tinsel Rack, The Closet Lover, Superga and Love, Bonito before co-founding Good Addition with Joan Chang in 2022. The label focuses on versatile wardrobe pieces, with Andrea leading its creative direction.
A place to meet the clothes.
Good Addition grew through pop-ups and a TANGS shop-in-shop before opening at New Bahru. A 2026 ICON interview describes its move to a permanent tenancy in the second half of 2025. For fans who first followed Andrea’s outfits online, the label brings that interest in styling into a wardrobe they can build themselves.
Creditschronological, newest first
- 2026iShopChangi x Good Addition Prosperity TilesCollaboration through Good Addition
- 2024Kotex x Drea Chong scarfDesign collaborator
- 2022Good AdditionCo-founder with Joan Chang
- 2019Superga x Drea Chong: A New DayFootwear collaborator
Awards
Quotes
For me it’s all about finding a timeless pieceAndrea Chong, Vestiaire Collective
Discussing how to choose versatile statement pieces in the interview linked in Sources.
Trivia
- Andrea grew up helping at the stores and booths of a fashion label run by Andrea’s parents.
- Andrea and Good Addition co-founder Joan Chang first met through Lloyd’s Inn.
- In a Vestiaire Collective interview, Andrea named a Celine trio bag as a favourite statement piece.
Find Andrea
Follow Andrea’s style, new collections and everyday updates.
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