Ann Handley
Ann Handley writes about writing, marketing, and life through her books and Total Annarchy newsletter, and serves as partner and Chief Content Officer at MarketingProfs.
At 100 nudges, fangea sends Ann’s team an official invite.
🔒 Star boosts open once Ann claims this page.
Latest
Ann’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
Overview
- Based in
- Boston, Massachusetts
- Work
- Author, keynote speaker, and partner and Chief Content Officer at MarketingProfs
- Early venture
- Co-founded ClickZ in 1997
- Books
- Content Rules and Everybody Writes
- Newsletter
- Total Annarchy, delivered every two weeks
Mini bio
A writer from the start.
Ann told Jay Baer that she wanted to write before she could spell the word, and made a family newsletter as a child. She began her professional career as a journalist and editor.
Finding her way online.
In 1997, she co-founded ClickZ with Andy Bourland, creating a publication about the emerging world of online marketing. The company was acquired in 2000. Ann joined MarketingProfs as Chief Content Officer in 2002.
The books that brought readers in.
Content Rules, written with C.C. Chapman, appeared in 2010. Ann has said it helped establish her and MarketingProfs in content marketing. Everybody Writes followed in 2014 and became a Wall Street Journal bestseller. She returned to it with a revised and expanded second edition in 2022.
A letter from Ann.
Her fortnightly Total Annarchy newsletter took shape in 2018, bringing writing advice together with stories from everyday life. Today she also speaks at business events and helps shape MarketingProfs’ content, voice, and B2B Forum.
Creditschronological, newest first
Books
- 2027 (forthcoming)ASAP: As SLOW as PossibleAuthor; publisher lists April 27, 2027
- 2022Everybody Writes, second editionAuthor
- 2014Everybody WritesAuthor
- 2010Content RulesCo-author with C.C. Chapman
Publishing and marketing
- 2018Total AnnarchyWriter and creator of the fortnightly newsletter
- 2002MarketingProfsJoined as Chief Content Officer; now also a partner
- 1997ClickZCo-founder with Andy Bourland
Awards
Quotes
The most important part of the newsletter is the letter, not the news.Ann Handley, Total Annarchy subscription page
Trivia
- She works in a tiny-house studio where she keeps a vintage typewriter collection.
- She is a Taylor Swift fan and has a Cavalier King Charles Spaniel named Augie.
- As a child, she spent afternoons making a family newsletter.
- She told Chief Word Officer that she starts the day by writing observations on paper before reaching for her phone or laptop.
Find Ann
Follow Ann for writing ideas, everyday stories, and the occasional glimpse of Augie.
Are you Ann Handley?
Fans built this page. Claim it to connect with them and unlock Star boosts, or request a takedown if you’d rather it not exist.