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Anuj Dutta

Anuj Dutta shares menswear ideas, sneaker discoveries and watch guides, with a particular interest in Indian brands and personal collections.

140K+social following
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Latest

Anuj’s happenings, collected from public sources, plus his backstory and Starbook, where fans write.

Known for

Overview

Work
Fashion and lifestyle creator
Started
2018, with landscape and sunset photography
Breakout
2021 · “Top 5 ways to style a white shirt” reel
Recognition
No. 26 on Forbes India’s 2024 Top 100 Digital Stars list

Mini bio

How it started.

Anuj began posting landscapes and sunsets in 2018 after getting his first camera. He later moved into outfit photos, teaching his best friend to use the camera. In his Eat My News interview, he credited his parents with encouraging his interest in dressing well.

Finding his audience.

He traced his breakthrough to a 2021 white-shirt styling reel. He said several viral reels helped his Instagram following jump from 10,200 to 51,300 in 15 days. His channel now spans outfit ideas, sneaker reviews and watch guides.

A place on the list.

Forbes India included Anuj at No. 26 in its 2024 Top 100 Digital Stars ranking, in Fashion & Lifestyle. His agency, YinYang Creatives, has also publicly celebrated that recognition.

Creditschronological, newest first

Awards

Quotes

Just make that piece of content!Anuj Dutta, Eat My News

In his July 2024 interview, he encouraged aspiring creators to begin with the equipment they already have.

Trivia

  1. He recommended Atomic Habits and Think and Grow Rich in his Eat My News interview.
  2. His watch collection includes Titan watches from his father and grandfather.

Find Anuj

Follow Anuj for outfits, sneakers and watches.

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