Took positioning to Mind the Product Chicago
April spoke at the Harris Theater about positioning in the age of AI. The conference recap includes photos and the slides from the talk.
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April Dunford
April Dunford writes books, hosts the Positioning podcast, and helps technology teams explain what makes their products worth choosing.
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April’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
mindtheproduct.comSee the conference recapBrought positioning into the career conversation
On Career Sessions, Career Lessons, April joined J.R. Lowry to discuss why good work can be overlooked, how to explain your value, and what AI means for differentiation.
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Asked when fast-moving AI really changes your positioning
Returning from a summer break, April published a practical guide to revisiting positioning as AI capabilities change. The key question is whether new features create new value or strengthen value you already deliver.
aprildunford.substack.comRead April’s newsletterNo notes yet
Her London talk became a video and practical guide
Mind the Product published April’s London conference talk and a written recap. She walked through her five-stage process and the new mistakes teams can make while positioning AI products.
mindtheproduct.comExplore the talk and recap
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Explored why companies need a point of view
April compared how technology companies explain the future of AI. Her newsletter separates a company’s point of view from its product vision and asks how that perspective helps customers make decisions.
aprildunford.substack.comRead the essayNo notes yet
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