Avinash Kaushik
Avinash Kaushik writes Occam’s Razor and The Marketing Analytics Intersect, turning marketing, analytics and AI questions into practical lessons for readers.
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Latest
Avinash’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Sybex / Wiley
Sybex / WileyOverview
- Known for
- Marketing analytics, writing and teaching
- Started blogging
- May 2006, with Occam’s Razor
- First book
- Web Analytics: An Hour a Day, 2007
- Current role
- Chief Strategy Officer, Human Made Machine
Mini bio
How it started.
Avinash began Occam’s Razor in May 2006 while working in research and analytics at Intuit. Encouragement from bloggers Andy Beal and Jeremiah Owyang helped get them started. The aim was to share useful expertise with other people.
From blog to books.
The blog led to Web Analytics: An Hour a Day, published in 2007. That year also brought an analytics evangelist role at Google. Web Analytics 2.0 followed in 2009, extending the lessons into customer research, experimentation and measurement across channels.
What they do now.
Alongside Occam’s Razor and a weekly newsletter, Avinash serves as Chief Strategy Officer at Human Made Machine and consults on brand strategy and marketing transformation at Tapestry. Their recent writing explores how AI changes marketing and the work of analysts.
Writing that gives back.
Avinash says all proceeds from their books and newsletter go to charity. Their official biography reports $1.7 million donated as of December 2024.
Creditschronological, newest first
Awards
Quotes
Changing how people think. About data. About making decisions on the web.Avinash Kaushik, BlogAdda interview, August 20, 2009
Asked what they found most gratifying about blogging. Source: https://blog.blogadda.com/2009/08/20/interview-with-avinash-kaushik
Trivia
- Guy Kawasaki’s early writing helped shape the spirit of Occam’s Razor.
- The first book included a CD with more than five hours of audio podcasts and a 45-minute video presentation.
- Avinash and their wife Jennie chose to donate the proceeds of the first book to charity.
- In 2009, Avinash said reader comments on the blog had already outgrown their own posts in total word count.
Find Avinash
Read Avinash’s latest lessons and follow along where they post.
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