Avinash Kaushik writes Occam’s Razor and The Marketing Analytics Intersect, turning marketing, analytics and AI questions into practical lessons for readers.
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Avinash introduced Organic Answers Optimization, a shared approach to SEO and answer engines, with a scorecard focused on profit and brand visibility.
kaushik.netSEO + AEO = OAO [Organic Answers Optimization]They walked readers through new Google Analytics capabilities, including the AI Assistant channel, and explained how to turn the data into business decisions.
kaushik.netGoogle Analytics 2026: Unlocking New Features, Analysis.Avinash examined Google’s guidance on advertising lift studies and shared a spreadsheet model to help subscribers assess the risk of results failing to repeat.
kaushik.netGoogle’s Statistics: Heads They Win, Tails You Lose.They published a model for changing agency contracts as automation grows, shifting attention toward strategy, governance and measurable outcomes.
kaushik.netPay Less, Grow More: Agencies in an Agentic AI Era.Avinash shared a six-dimension Google Ads maturity model that scores both a company’s capabilities and how widely those capabilities are used.
kaushik.netAI Ready? Google Ads Maturity Model.Read Avinash’s latest lessons and follow along where they post.
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