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Bayashi

Bayashi is a Japanese cooking and ASMR creator from Gunma, sharing fast-paced food videos, generous bites and a familiar smile.

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Latest

Bayashi’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

From
Gunma Prefecture, Japan
Before videos
Personal trainer in Tokyo
First uploads
YouTube in October 2019; TikTok in February 2020
Style
Cooking, ASMR and mukbang
Breakout
Short cooking videos on TikTok

Mini bio

How it started.

Bayashi worked as a personal trainer in Tokyo until the company closed in early 2019. Back home in Gunma, work on the family farm helped pay the bills while Bayashi practiced making videos. YouTube uploads began in October 2019, followed by TikTok in February 2020.

Finding the format.

Short videos brought the first viral response. Bayashi’s official biography describes two and a half years of daily posting. In a Tasting Table interview, Bayashi explained that restricting carbohydrates as a trainer inspired the generous use of meat, cheese and eggs. The cooking is self-taught, with other cooks providing inspiration.

The smile fans recognize.

Bayashi told Tasting Table that early videos were more reserved. Encouraging comments about smiling while eating helped make the expressions bigger. The focus is food entertainment that is enjoyable to make and watch.

Beyond the screen.

A KADOKAWA cookbook followed in March 2022, collecting 31 low-carbohydrate recipes. Bayashi has since worked on projects including Beisia’s shirataki campaign and the Muteki Pan with Kyowa Industry.

Creditschronological, newest first

Cookware and food campaigns

Awards

Quotes

I like to consider my content as "food entertainment."Bayashi, Tasting Table interview, December 8, 2022

On whether the videos are educational recipes as well as ASMR. The interview is linked in the sources.

Trivia

  1. The family’s Nakabayashi Apple Orchard in Numata grows apples, eggplants and rice.
  2. Asked for a favorite egg recipe by Tasting Table, Bayashi chose egg sandwiches.
  3. Bayashi described themself to TikTok in three words: “Foodie, Hungry, Honest.”

Find Bayashi

Follow Bayashi for new dishes, cooking sounds and life in Gunma.

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