Camille Yolaine
Camille Yolaine is a Paris-based fashion and beauty creator, founder of Yolaine Paris, and author of J’aime, bringing a love of vintage style, colour and storytelling to each project.
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Camille’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Albin Michel
Vogue FranceOverview
- From
- Alsace, France; based in Paris
- Work
- Content creator, writer and beauty-brand founder
- Early career
- Beauty writing at My Little Paris, followed by copywriting for Rouje
- Breakout
- A vintage-shop photo session brought an unexpected wave of Instagram followers
- Beauty brand
- Launched Yolaine in October 2021
- First novel
- J’aime, published by Albin Michel on 2 May 2024
Mini bio
Words came first.
Originally from Alsace, Camille built a life in Paris around writing and images. Early work included beauty writing for My Little Paris and copywriting for Jeanne Damas’s label Rouje. Vintage clothes and drawing were already part of the world Vogue photographed at home in 2019.
An unexpected audience.
Camille told Sud Radio that an article about vintage shops led one shop to invite them for coffee and photographs. When the shop posted and tagged those pictures, new followers arrived overnight. What began spontaneously grew into a career creating fashion and beauty imagery.
Colour becomes a collection.
Yolaine launched in October 2021. Camille credits a painter father with passing on a love of colour, and describes art, cinema, vintage prints and desserts as inspirations for the brand. The Mousse de Rouge was imagined with the airy texture of chocolate mousse.
A novelist, too.
J’aime follows Diane and Lou through a friendship shaped by online admiration, envy and obsession. Camille began developing the novel during a solitary island holiday in July 2021 and returned the next year to finish a first manuscript. Albin Michel published the debut on 2 May 2024.
Creditschronological, newest first
Books
- 2024J’aimeAuthor; debut novel
Beauty
- 2021Yolaine ParisFounder and creative force behind the beauty brand
Video
- 2023Camille Yolaine’s 6-Step Guide to Sensitive SkinFeatured creator, Vogue France
- 2019Inside Camille Yolaine’s Parisian apartmentFeatured creator, Une Fille, Un Style
Quotes
Sometimes people want to make you fit into standards. I hope I can change them a bitCamille Yolaine, Varsity interview, 2 August 2020
Speaking about fashion and beauty standards. Source: https://www.varsity.co.uk/interviews/19668
Trivia
- Camille wrote a master’s thesis on the myth of the Parisienne, as discussed with Varsity.
- The chocolate-mousse inspiration behind Mousse de Rouge came from Camille’s love of desserts, according to Yolaine’s founder story.
- Camille told alalettre that emails with novelist David Foenkinos encouraged the decision to work on a novel.
- As a child, Camille folded and stapled sheets of A4 paper to make stories look like real books, recalled in the alalettre interview.
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