Carl Cunard
Carl Cunard is a British fashion and lifestyle creator sharing men’s styling, grooming and life with his dogs, from Carter’s outfit videos to puppy Paddington.
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Latest
Carl’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Book
YouTube ShortsOverview
- Based in
- London, United Kingdom
- Work
- Fashion, grooming and lifestyle content creator; children’s author
- Career began
- 2015, according to his agency biography
- Early blog
- In My Shoes
Mini bio
How it started.
Carl built his career around men’s fashion and everyday lifestyle advice. His agency dates his start in the industry to 2015, and GQ South Africa identifies his early blog as In My Shoes. London became the base for his work in style, grooming and travel.
Finding his voice.
His 2017 coming-out video, Coming Out The Real Me, brought a more personal side of his life to his audience. Attitude reported that the video had gone viral. Carl explained that he wanted to use his platforms to help other people feel able to be themselves.
Style with a familiar co-star.
Alongside fashion and grooming, Carl’s YouTube work includes outfit shorts with his chow chow, Carter. His 2023 video Who wore it best? puts that pairing front and centre. He also wrote Carter Chow Chow: The Little Dog Who Dreamed Big, a 2024 children’s book illustrated by Karn Parkrada about kindness, courage and friendship.
Beyond the outfit.
His commercial work includes SocialChain’s Montblanc Explorer Platinum campaign. In a 2021 GQ interview, Carl described exercise as a way to build confidence and support his mental health. In 2026, he discussed personal style with Ellis Ranson on Talk in Wardrobe and introduced puppy Paddington on his own channel.
Creditschronological, newest first
Podcasts
- 2026Talk in Wardrobe: Style Advice, the Good, the Bad and the BatmanGuest with host Ellis Ranson
Books
- 2024Carter Chow Chow: The Little Dog Who Dreamed BigAuthor; illustrated by Karn Parkrada
Online video
- 2023Who wore it best?Creator, with Carter
- 2017Coming Out The Real MeCreator
Awards
Quotes
I like to check in with myself like I would with a friend.Carl Cunard, GQ South Africa
In an April 2021 interview, Carl explained how he makes time to notice his feelings and look after his mental health.
Trivia
- He told GQ that he still makes a birthday wish for magic powers.
- In his 2021 GQ interview, he named Chris Hemsworth as a fitness inspiration.
- His 2025 anniversary surprise involved putting real sand in the kitchen to recreate a beach.
Find Carl
Follow Carl for outfit ideas, grooming routines and life with Paddington.
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