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Christopher S. Penn’s page

Matching content to what buyers need

In a So What? episode, Christopher explained how Trust Insights combines sales-call transcripts, website content and search data with generative AI to plan content around buyer intent.

christopherspenn.comWatch the buyer-intent episode
#so what#marketing#new video

Compiled from a public source and linked above. Happenings link out to where they were published.

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