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Christopher S. Penn
Christopher S. Penn shares practical AI and marketing lessons through Almost Timely, YouTube and Marketing Over Coffee, alongside his work as co-founder and chief data scientist at Trust Insights.
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Christopher’s happenings, collected from public sources, plus his backstory and Starbook, where fans write.
Christopher published an Almost Timely newsletter and video explaining what makes AI agentic. He walks through five levels of AI use and why a clear definition of done matters.
In a personal recap, Christopher shared how he taught a BUILD mini-workshop on AI analytics and recorded podcasts with Katie Robbert and Sandy Carter. He also said he finished a first book draft on the drive.
Christopher devoted an Almost Timely issue to the AI tools in his own working setup, with a video and audio edition for fans who prefer to watch or listen.
In a So What? episode, Christopher explained how Trust Insights combines sales-call transcripts, website content and search data with generative AI to plan content around buyer intent.
A new episode with Katie Robbert and Christopher shared their MAICON takeaways, from AI governance to measuring a baseline before calculating returns on AI. They also discussed how to give agents clear goals and guardrails.