Codie Sanchez
Codie Sanchez is an entrepreneur, author, and BigDeal podcast host who shares what she has learned about buying and building everyday small businesses.
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Codie’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Portfolio
PodcastOverview
- From
- Phoenix, Arizona
- Work
- Entrepreneur, investor, author, and podcast host
- Studies
- Journalism at Arizona State University; MBA from Georgetown University
- Known for
- Making small business ownership the focus of a large online audience
- Books
- Main Street Millionaire and Own or Be Owned
Mini bio
Before the business videos.
Codie grew up in Phoenix, Arizona, with a father who ran a granite business and a mother who taught special education. She studied journalism at Arizona State University and contributed to Divided Families, a student reporting project about families separated by the U.S.-Mexico border.
Learning the language of money.
She moved into finance, working at firms including Vanguard, Goldman Sachs, State Street, and First Trust. Along the way, buying small businesses became a way to build a career beyond the finance industry.
Finding her audience.
With Contrarian Thinking, Codie turned that experience into content, education, and a community around business ownership. Her focus on laundromats, car washes, and other everyday companies became the thread connecting her online work and her first book, Main Street Millionaire.
The next chapter.
BigDeal gives her room for longer conversations about business, work, and ambition. Her second book, Own or Be Owned, shifts the question from how to buy a company to how to build one that can function without its owner doing everything.
Creditschronological, newest first
Books
Podcast
- 2024–presentBigDealHost
Journalism
- 2008Divided FamiliesStudent reporting team member
Awards
Quotes
My ego might not survive, but I would.Codie Sanchez, Contrarian Thinking
Reflecting on a difficult period running her business in a July 21, 2026 newsletter: https://www.contrarianthinking.co/newsletter-articles/own-or-be-owned-build-a-business-so-good-it-doesnt-need-you
Trivia
- Her published reporting predates her business content: The State Press lists arts stories she wrote in 2006.
- The Divided Families team made more than 30 reporting trips to the border, Mexico, and parts of Arizona.
- Her family background includes both small business ownership and special education teaching.
Find Codie
Find Codie’s videos, conversations, and updates on her official channels.
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