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Daniel Simmons

Daniel Simmons is a New York based fashion creator and clothing label founder sharing outfit ideas, city diaries, interiors and a fondness for pastries.

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Daniel’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Creates
Menswear videos, city diaries and clothing
Based in
New York City; clothing brand based in London
Style content since
2017
Label launched
2023

Mini bio

How it started.

Daniel began posting men’s style content in 2017, according to Future Commerce. Clothing reviews helped build an audience, and trying so many brands also revealed a recurring frustration: shirts with the right fabric and shape could still be too long.

From reviews to clothes.

That frustration helped inspire the drape shirt. After roughly two years of planning, Daniel launched the namesake label in 2023. Its first collection included drape shirts, hoodies and vests.

The digital diary.

Daniel’s YouTube channel describes itself as a digital diary about fashion, lifestyle, interior design and pastries. London Diaries and NYC Diaries bring outfit ideas into everyday scenes, from furnishing the apartment and baking to packing for a trip.

Creditschronological, newest first

Quotes

I find inspiration honestly everywhere.Daniel Simmons, END. interview, 30 September 2026

On finding ideas in people, art, music and films. Source: https://www.endclothing.com/en-eu/blogs/features/daniel-simmons-wants-you-to-touch-his-clothes

Trivia

  1. The September 2026 return to London was episode 34 of London Diaries.
  2. Pastries are part of the channel’s own description, alongside fashion and interior design.
  3. Daniel told END. that older people wearing genuinely well-worn clothes inspire their style.

Find Daniel

Follow Daniel for outfit ideas, new diaries and updates from the label.

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