Dave Gerhardt
Dave Gerhardt is the founder of Exit Five, a podcast host and the author of Founder Brand, sharing lessons from a career leading marketing at Drift and Privy.
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Latest
Dave’s happenings, collected from public sources, plus his backstory and Starbook, where fans write.
Known for
Lioncrest Publishing
Wiley
Exit FiveOverview
- From
- Worcester, Massachusetts
- Based in
- Vermont
- Education
- Wagner College, Staten Island
- Known for
- Exit Five, Founder Brand and B2B marketing education
- Career
- Former VP of Marketing and Chief Brand Officer at Drift; former CMO at Privy
Mini bio
How it started.
Dave grew up in Worcester, Massachusetts, and went to Wagner College in Staten Island, where he played baseball. After college, he moved home and began working in Boston. His early career included a PR agency, Constant Contact and HubSpot before he grew into marketing leadership at Drift.
Finding his voice.
At Drift, Dave became VP of Marketing and later Chief Brand Officer. He co-wrote Conversational Marketing with founder David Cancel in 2019. He also served as CMO at Privy. His 2022 book Founder Brand turns the idea of making a founder’s story part of a company’s marketing into a practical guide.
Building a place for marketers.
His community began as DGMG, short for Dave Gerhardt Marketing Group. In 2022, he announced the name Exit Five as the project grew beyond his own marketing opinions. The name comes from the Vermont highway exit his family took to visit his in-laws, a place where walks, hiking and time away from work helped him find ideas. Today, Exit Five brings together a community, newsletter, podcast and in-person events.
Creditschronological, newest first
Books
- 2022Founder Brand: Turn Your Story Into Your Competitive AdvantageAuthor
- 2019Conversational MarketingCo-author with David Cancel
Community and audio
- 2026The Exit Five Podcast: ABM That WorksCo-host with Dasha
- 2022DGMG becomes Exit FiveFounder
Awards
Quotes
Because no one goes to school for B2B marketing.Dave Gerhardt, announcing the DGMG to Exit Five rebrand on LinkedIn
Trivia
- Exit Five takes its name from the highway exit used to reach his in-laws’ home in Vermont.
- He played baseball at Wagner College and jokes that he mostly sat on the bench.
- He moved from Boston to Vermont with his family in June 2020.
- At Drive 2026, Dasha had him try Canadian snacks including ketchup chips and Coffee Crisp.
Find Dave
Follow Dave for marketing conversations, new episodes and notes from building Exit Five.
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