Derek Guy
Derek Guy writes Die, Workwear! and edits Put This On, sharing menswear advice, clothing history and jokes as the internet’s “menswear guy.”
At 100 nudges, fangea sends Derek’s team an official invite.
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Latest
Derek’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Die, Workwear!
Die, Workwear!
Die, Workwear!Overview
- Known as
- The menswear guy, @dieworkwear
- Work
- Menswear writer and editor at Put This On
- Started
- Die, Workwear! began as a blog around 2010.
- Breakout
- Late 2022 into 2023, through viral threads and Twitter’s For You feed.
- Recognition
- BoF 500, Class of 2024
Mini bio
How it started.
Derek’s interest in clothes grew around high-school friends who collected vintage Ralph Lauren. Wanting to dress well for a wedding helped turn that curiosity toward tailoring. Menswear blogs and forums followed, then a Tumblr called Die, Workwear! around 2010.
The breakout.
In late 2022, an exchange about Dave Portnoy’s watches and an explainer on cashmere brought new readers. Twitter’s For You feed then carried Derek’s posts far beyond the menswear crowd, making the account familiar to people who had never sought out clothing advice.
What fans come for.
Die, Workwear! pairs practical wardrobe ideas with the cultural history of clothing. Alongside the blog, Derek edits Put This On and writes for other publications. In September 2025, Derek reported a combined audience of more than two million across three social platforms.
Recognition.
The Business of Fashion included Derek in its BoF 500 Class of 2024, recognising the writer’s menswear commentary in its media category.
Creditschronological, newest first
Writing
- 2026Why The Best Suit Might Be The One That You Buy Off The PegWriter, MR PORTER newsletter
- 2026Five Style Resolutions To Make You Look And Feel GreatWriter, MR PORTER
- 2025Cuttings: Armani Obit, Republican Style, Office Wear, and Bare ChestsWriter, Die, Workwear!
- 2025A Basic Shirt Wardrobe, Part OneWriter, Die, Workwear!
- 2024American Space CowboysWriter, Die, Workwear!
Interviews
- 2025The Economic, Political, and Cultural History of MenswearInterviewee, The Dig / Jacobin
Awards
Quotes
I try to encourage people to think of dress as social language.Derek Guy, Boss Hunting, 23 July 2025
On helping readers understand what they want their clothes to express.
Trivia
- The name Die, Workwear! began as a joke about a friend’s enthusiasm for heritage workwear.
- The familiar bespectacled avatar depicts Elliot Richardson, rather than Derek.
- Derek kept using a basic mobile phone until a carrier’s technology change forced a switch to a smartphone.
- The November 2024 Excited to Wear This Fall essay includes a seasonal playlist.
Find Derek
Follow Derek for clothing history, practical advice and menswear jokes.
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