Emelie von Hofsten
Emelie von Hofsten is a Stockholm fashion and interiors creator, Teotoki founder and trained actor who also shares personal reflections on life after breast cancer.
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Emelie’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Overview
- Based in
- Stockholm, Sweden
- Work
- Fashion and interiors creator, designer and trained actor
- Brand
- Teotoki, launched in 2013
- Early recognition
- Featured in W Magazine’s Design Mavens in October 2014
Mini bio
How it started.
Teotoki began with a discovery in Emelie’s mother’s vintage wardrobe: a jumpsuit worn during nights at Studio 54 in the late 1970s. The brand’s own history dates its launch to 2013. W Magazine reported that Emelie had a Beijing tailor make a slimmer version and that friends’ requests helped turn the idea into a label.
An early introduction.
In October 2014, W Magazine featured Emelie in its Design Mavens gallery. The piece introduced a Stockholm actor building a line of jumpsuits that could move from daytime flats to evening heels. Marie Claire later described Emelie as a trained actor and highlighted both their fashion and interiors work.
A home full of colour.
Emelie’s interiors offer another way into their creative world. Gotain’s 2024 home tour showed how light blue woodwork connects the rooms of the family’s Stockholm apartment. In an Addison Ross interview, Emelie described a taste for classic furniture, playful colour and objects collected slowly over time.
Sharing life after cancer.
Emelie has also made room for personal conversations about breast cancer. Appearances on Cancerfonden’s GLÖD and In Bed With Emilia explored the experience and its effect on life and relationships. In 2025, Emelie contributed to the charity audiobook Och ändå skiner solen for Nextory and Cancerfonden.
Creditschronological, newest first
Design and interiors
- 2026Emelie Von Hofsten’s Interior Style & Decorating with ColourInterview subject and featured styling edit
- 2024Hello Home, Emelie Von HofstenFeatured homeowner
- 2013TeotokiFounder and designer
Audio
- 2025Och ändå skiner solenContributing storyteller
- 202454. In Bed With...Emelie von HofstenPodcast guest
- 2024GLÖD: Less is more vid bröstcanceroperationerPodcast contributor
- 201630. Emelie von Hofsten – TeotokiModepodden guest
Quotes
I would describe my style as quite classic and timeless, but always with a playful element.Emelie von Hofsten, Addison Ross interview
On describing a personal interiors style. Source: https://eu.addisonross.com/blogs/blog/emelie-von-hofsten-s-interior-style-decorating-with-colour
Trivia
- Teotoki’s original inspiration came from a jumpsuit in Emelie’s mother’s vintage collection.
- Blue is the colour Emelie says they return to most when decorating.
- Gotain’s home tour shows a child’s room inspired by British cottages.
Find Emelie
Find Emelie’s outfits, interiors and everyday reflections on Instagram.
Are you Emelie von Hofsten?
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Teotoki
Gotain
Nextory × Cancerfonden