Emma Grede
Emma Grede is the entrepreneur behind Good American, a founding partner of SKIMS, the host of Aspire with Emma Grede, and the author of Start With Yourself.
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Emma’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
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Audacy
Overview
- From
- East London, England
- Based in
- Los Angeles
- Work
- Entrepreneur, podcast host, author, and guest Shark
- Breakout
- Good American, launched with Khloé Kardashian in October 2016
Mini bio
How it started.
Emma grew up in East London and found her way into fashion through work behind the scenes. In her Fashionista interview, she describes starting as a fashion show producer’s assistant, then moving into sponsorships and brand partnerships. She went on to build ITB, an agency connecting brands with talent.
The Good American breakthrough.
In October 2016, Emma launched Good American with Khloé Kardashian. The denim line began with sizes 00 to 24 and made $1 million in sales on its first day. Emma pushed for the whole size range to sit together in stores, making inclusion part of how the business operated.
Sharing what she has learned.
Alongside Good American and her role as a founding partner of SKIMS, Emma has become a familiar business mentor through Shark Tank and her own podcast. Aspire launched in May 2025, followed by her first book, Start With Yourself, in April 2026. She also co-founded Off Season with Kristin Juszczyk.
Creditschronological, newest first
Books and podcasts
- 2026Start With Yourself: A New Vision for Work & LifeAuthor
- 2025–presentAspire with Emma GredeHost
Fashion and business
- 2025Off SeasonCo-founder
- 2016Good AmericanCo-founder and CEO
Television
- 2023–2024Shark Tank, season 15Guest Shark
Awards
Quotes
The minute you stop learning, you’re done, right?Emma Grede, Fashionista, May 24, 2018
On ambition and continuing to learn while building Good American. Source: https://fashionista.com/2018/05/emma-grede-good-american-career
Trivia
- As a young fashion fan, she filed advertisements by brand, including Chanel and Versace.
- She told Fashionista that Good American’s growth was the reason she moved her family from London to Los Angeles.
- She lives in Los Angeles with her husband, Jens, and their four children.
Find Emma
Follow Emma for Aspire conversations, business lessons, and updates on her work.
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