Ferdinando Verderi is an Italian creative director behind fashion campaigns for Prada, Versace, and adidas Originals, and a former creative director of Vogue Italia.
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Verderi provided campaign creative direction for Prada’s Holiday 2026 films and photographs. Glen Luchford’s live-action imagery meets animation led by John Pomeroy, with a cast including Maya Hawke and Sadie Sink.
For Prada’s Fall/Winter 2026 campaign, Verderi worked as campaign creative director alongside filmmaker Barry Jenkins. Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer, and Troye Sivan appear in quiet scenes of domestic life.
In an interview with d la Repubblica, Verderi discussed why intention and interpretation matter to fashion communication. They also explained the thinking behind bringing Ottessa Moshfegh’s stories into Prada’s Carey Mulligan campaign.
d.repubblica.itRead the interview in ItalianFor d la Repubblica’s 30th anniversary, Verderi joined the creatives invited to reinterpret the magazine’s logo. Their contribution began by considering the letter as a sign whose meaning comes from the people looking at it.
d.repubblica.itSee d’s anniversary logo projectIn the Fédération de la Haute Couture et de la Mode’s A Feel For Fashion interview, Verderi discussed technology, optimism, and fashion’s purpose. Their suggested mantra was “Stop judging, start making.”
Follow their campaign work and creative collaborations.
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