Hasime Kukaj
Hasime Kukaj shares makeup discoveries, drugstore finds and beauty tips as TheBeautyRadar.
At 100 nudges, fangea sends Hasime’s team an official invite.
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Latest
Hasime’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Ulta Beauty
TikTokOverview
- Known as
- TheBeautyRadar
- Based in
- New York / New Jersey
- Work
- Beauty content creator
- Collective
- Ulta Beauty Collective, class of 2024
Mini bio
Early beauty posts.
TheBeautyRadar was sharing beauty content by 2019: Cosmetify’s 2020 Beauty Report embeds an October 3, 2019 post in its Huda Beauty lipstick section.
Tests people could see.
In March 2021, Madmoizelle covered a foundation comparison in which Kukaj placed different formulas on paper and watched how they changed over time. The article reported more than 11 million views for the TikTok.
A color-changing moment.
A July 9, 2022 video showed Hard Candy’s clear Selfie Cheek Tint turning pink on Kukaj’s forearm. Good Morning America interviewed Kukaj about the demonstration and reported more than 6.3 million views by July 19.
Brand recognition.
In a 2023 Glossy interview, Milani’s chief marketing officer credited TheBeautyRadar’s Color Fetish Matte videos with helping start a viral product moment. Ulta Beauty lists Kukaj among its 2024 Collective alumni.
Creditschronological, newest first
- 2025Clinique lab visit and Even Better Clinical Vitamin MakeupCreator and Ulta Beauty partner
- 2024Ulta Beauty CollectiveCollective member
- 2022Hard Candy Selfie Cheek Tint demonstrationCreator
- 2021Foundation comparison on paperCreator
Quotes
I love the color changing aspect, I think it draws attention.Hasime Kukaj, Good Morning America
Discussing Hard Candy’s Selfie Cheek Tint in the July 19, 2022 interview.
Trivia
- The 2021 foundation comparison used paper to make differences between formulas visible.
- Milani’s chief marketing officer said TheBeautyRadar made 10 videos about its Color Fetish Mattes before the trend spread.
Find Hasime
Follow TheBeautyRadar for beauty finds and makeup tips.
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