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Iona Francis

Iona Francis, known as @sparklesandskin, is a London beauty creator sharing skincare routines, product reviews and tips for acne-prone and sensitive skin.

280K+social following
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Latest

Iona’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Based in
London, United Kingdom
Known online as
@sparklesandskin
Started
Instagram product reviews and routines in January 2019
Focus
Skincare, acne, beauty and affordable product recommendations

Mini bio

How it started.

Iona began an Instagram blog in January 2019. On LinkedIn, they describe posting in-depth product reviews and routines, collaborating with brands and working with PR teams. Famous Birthdays dates the start of their TikTok posts to February 2020.

Finding an audience.

Their work centres on practical skincare and beauty videos. The Gloss included Iona among its favourite skincare influencers, highlighting seasonal tips and budget-friendly beauty. Famous Birthdays identifies a Garnier serum partnership as one of their most popular TikToks, reporting more than 30 million views.

What fans come back for.

There is plenty to explore if you enjoy comparing routines and ingredients: barrier care, acne-focused skincare, Korean beauty products and makeup. Iona also shares their own experiences, such as a sponsored post about their dark-circle routine.

Creditschronological, newest first

Quotes

Let me know if you have any questions in the commentsIona Francis, Instagram caption

Closing invitation on the January 4, 2026 skin-barrier post: https://www.instagram.com/p/DTGRIHpiEMX/

Trivia

  1. Their public Linktree account dates to April 2020.
  2. Their shopping links include Amazon favourites and a ShopMy collection.
  3. The Gloss singled out their beauty-on-a-budget content.

Find Iona

Follow Iona for skincare routines, product comparisons and beauty tips.

Are you Iona Francis?

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