Janni Delér
Swedish fashion and lifestyle creator sharing outfits, travel and family life, and co-founder of clothing brand C’est Normal and fragrance brand Séduire.
At 100 nudges, fangea sends Janni’s team an official invite.
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Latest
Janni’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
NA-KD
Vogue Scandinavia
FashionOverview
- From
- Stockholm, Sweden
- Work
- Fashion and lifestyle creator, vlogger and entrepreneur
- Started
- Began blogging in 2013
- Early recognition
- Finest Awards newcomer of the year, 2014
- Brands
- C’est Normal and Séduire
Mini bio
How it started.
Janni is from Stockholm and began blogging in 2013. Travel photos and colorful outfits were her early calling cards. In her interview with ROBE, she explained that sharing trips with an athlete brought an audience curious about a way of life they had rarely seen online.
Finding an audience.
Her blog grew quickly, bringing a Finest newcomer award and three VeckoRevyn covers. In her own recap of 2017, she celebrated reaching one million Instagram followers and walking for Rebecca Minkoff during New York Fashion Week.
Making things of her own.
Janni co-founded C’est Normal, which launched in 2018. She has also collaborated on jewelry with Muli Collection, drawing inspiration from Stockholm. In January 2025, she launched Séduire with her sister Michaela and Jens Byggmark, starting with two roll-on perfumes.
Life now.
Her YouTube channel describes life in Stockholm with her two children. Alongside fashion and travel, recent uploads make room for everyday routines, recipes and viewer Q&As. She continues to bring her audience into her work through brand collaborations and updates on Séduire.
Creditschronological, newest first
Fashion and fragrance
- 2025NA-KD holiday editFashion collaborator
- 2025SéduireCo-founder
- 2024Muli Collection x Janni DelérJewelry collaborator, second collection
- 2018C’est NormalCo-founder
- 2017Rebecca Minkoff, New York Fashion WeekRunway model
Editorial and television
- 2025Vogue Scandinavia digital coverCover star
- 2025Jimmy hjärta Hockey, season 1 episode 5Guest
Awards
Quotes
I just want them to feel happy and inspired.Janni Delér, NA-KD
On what she hopes people feel when they visit her platforms, December 4, 2025. Source: https://www.na-kd.com/en/magazine/stories/janni-d
Trivia
- She loves disposable-camera and film photos, writing that taking one picture and moving on helps capture the moment.
- Her second Muli jewelry collection was inspired by her hometown, Stockholm.
- Vanilla is the connecting note across Séduire’s fragrances, according to the brand’s own story.
Find Janni
Follow Janni for outfits, everyday vlogs and the next trip.
Are you Janni Delér?
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