Jenna Kutcher
Jenna Kutcher is a Minnesota author, online business educator and creator of the Goal Digger Podcast, now sharing personal essays about work, family and making room for life.
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Latest
Jenna’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
HarperCollins
PodcastOverview
- Based in
- Minnesota
- Work
- Author, podcaster and online business educator
- Started
- Wedding photography in 2011, with a $300 Craigslist camera
- Breakout
- A 2018 body-confidence post with husband Drew reached audiences around the world
- First book
- How Are You, Really? (2022)
- Current chapter
- Personal essays on Substack after pausing Goal Digger in December 2025
Mini bio
A camera and a way out.
Jenna’s business began in 2011 as wedding photography alongside a corporate job. At 23, a $300 camera bought on Craigslist gave a new ambition a practical starting point. By 2012, Jenna had left the day job to run the business full time.
Turning experience into lessons.
Online teaching followed, with a first course in 2015 and the launch of Goal Digger in 2016. The podcast offered practical guidance for women moving from traditional careers into creative businesses, covering marketing, social media and the realities of working for yourself.
A more public conversation.
In 2018, a swimsuit photo with husband Drew and a response to a comment questioning their relationship brought Jenna’s writing about body confidence to a much wider audience. That July, Jenna announced becoming an AerieREAL Role Model, continuing a public conversation about self-love and representation.
The question behind the book.
Published June 28, 2022, How Are You, Really?: Living Your Truth One Answer at a Time became a New York Times bestseller. It asks readers to examine what they actually want from life, a question Jenna has continued exploring in personal essays.
Making room for what comes next.
On December 31, 2025, Jenna paused Goal Digger after 968 episodes. The business continued, while writing, family and life offline took more space. By October 2026, Substack updates included a new homeschooling rhythm with Drew.
Creditschronological, newest first
Writing
- 2025–presentJenna Kutcher on SubstackWriter
- 2022How Are You, Really?: Living Your Truth One Answer at a TimeAuthor
Podcasting
- 2016–2025The Goal Digger PodcastCreator and host; paused December 2025
Campaigns
- 2018AerieREALRole Model
Awards
Quotes
I want more real life.Jenna Kutcher, This Isn’t Goodbye. This Is the Goal.
December 31, 2025, explaining the podcast pause: https://jennakutcherblog.com/a-new-chapter-for-goal-digger/
Trivia
- Before the photography business, Jenna started a Midwest wedding blog called A Northwoods Wedding.
- Jenna competed in diving throughout college, despite disliking being cold and wet.
- In 2025, Jenna fostered seven puppies and kept Hank, a beagle.
- The copy of How Are You, Really? kept in Jenna’s office belonged to the grandparents and still carries their handwritten notes.
Find Jenna
Follow Jenna’s essays, everyday updates and library of business conversations.
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