Jenny Mustard
Swedish novelist and video essayist exploring feminism, sustainable fashion, minimalism, and literature, and the author of Okay Days and What a Time to Be Alive.
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Jenny’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Sceptre / Pegasus Books
Sceptre
YouTubeOverview
- From
- Sweden
- Work
- Novelist and content creator
- Known for
- Video essays on feminism, style, design, and literature
- Fiction debut
- Okay Days, 2023
- Now
- Moved from London to countryside Sweden in 2026
Mini bio
How it started.
Jenny studied biology with hopes of working with animals. After moving to London with partner David in 2010, a vegan secondhand clothing website became a route into Instagram, YouTube, and podcasting. Jenny modelled the clothes while David took the photographs.
Finding an audience.
Video essays brought together Jenny’s interests in feminism, sustainable fashion, design, anti-consumerism, and books. The official biography reports more than 600,000 followers across social media.
From essays to novels.
Jenny began writing Okay Days in August 2020 and completed a first draft in eight weeks. Published in June 2023, the novel follows Sam and Lucas through a London summer. What a Time to Be Alive followed in 2025, shifting the setting to Stockholm and the uncertainties of early adulthood.
The next chapter.
In 2026, Jenny shared the move from London to the Swedish countryside and announced Karro, a contemporary reimagining of Anna Karenina. Tin House lists its US publication for April 20, 2027.
Creditschronological, newest first
- 2027 (forthcoming)KarroAuthor
- 2025What a Time to Be AliveAuthor
- 2023Okay DaysAuthor, debut novel
Awards
Quotes
Listen to your confident side and mute self-doubt.Jenny Mustard, Irish Examiner
Advice in the October 14, 2023 interview: https://www.irishexaminer.com/lifestyle/artsandculture/arid-41247259.html
Trivia
- Jenny studied biology before pursuing a creative career.
- Before working full time as a creator, Jenny worked in clothes shops and bookshops.
- Jenny wrote the first draft of Okay Days in eight weeks.
- In a 2023 writing interview, Jenny described keeping the phone away while writing and preferring a sparse, quiet workspace.
Find Jenny
Watch Jenny’s essays, follow the writing updates, and find the books.
Are you Jenny Mustard?
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