Jenny Tsang
Jenny Tsang is the fashion creator behind Tsangtastic and the founder of byTsang, sharing outfits built around tailoring, soft layers and everyday essentials.
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Latest
Jenny’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
ELLE Hong Kong
Harper’s Bazaar SingaporeOverview
- Known as
- Tsangtastic
- From
- Born in Hong Kong and raised in California
- Education
- Art direction and design, Academy of Art University in San Francisco
- Started
- A fashion blog in 2014 while working as an art director
- Own label
- byTsang, a Los Angeles womenswear brand
Mini bio
How it started.
Jenny was born in Hong Kong and moved to the United States at six. After studying art direction and design at San Francisco’s Academy of Art University, Jenny took an art director role at a Los Angeles advertising agency.
From work outfits to Tsangtastic.
In 2014, Jenny began a fashion blog alongside a full-time job, sharing outfits, purchases and favourite trends. Posting those work looks on Instagram helped turn a personal project into a career. Jenny told Tatler that photographer Jerry Lai had been part of the process from the beginning, with the pair brainstorming and scouting locations together.
Making the wardrobe, too.
Jenny founded byTsang to bring that approach into womenswear. The Los Angeles label focuses on minimal essentials. In the 2025 Harper’s Bazaar interview, Jenny described the label’s launch as a favourite career memory and emphasised clothes that can be worn repeatedly.
A style that carries through.
Tailoring and softer shapes are recurring parts of Jenny’s outfits. That approach has led to an ELLE Hong Kong Trend cover interview in 2024 and a place on Tatler’s Asia’s Most Stylish Hong Kong list in 2022.
Creditschronological, newest first
- 2026Styling tips with #legend100’s fashion iconsStyle contributor and interview subject
- 2025Style Files: Jenny Tsang On The Power Of Timeless FashionInterview subject
- 2024ELLE Trend cover interviewCover subject
Awards
Quotes
Let people know you without even saying a word.Jenny Tsang, Harper’s Bazaar Singapore
On fashion as self-expression, in the August 13, 2025 Style Files interview.
Trivia
- Jenny wanted to become a marine biologist as a child, according to Harper’s Bazaar Singapore.
- Carolyn Bessette-Kennedy is Jenny’s biggest style inspiration, as shared in the 2025 Style Files interview.
- Jenny began dancing jazz and hip-hop in junior high, and told Tatler that joining a dance team helped build connections with others.
- Jenny told LuisaViaRoma that dolphins have been a favourite since childhood and represent freedom and togetherness.
Find Jenny
Follow Jenny’s outfits, travels and design work.
Are you Jenny Tsang?
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