Jessica Millichamp
Jessica Millichamp, known as Jess on the Plus Size, shares plus-size outfit ideas, beauty routines and everyday stories, and co-founded the clothing brand Deserve.
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Latest
Jessica’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Mark Hill
BustleOverview
- Known online as
- Jess on the Plus Size
- From
- Gateshead, North East England
- Early work
- Fashion and beauty blogging as Jess Logic, with posts dating to 2016
- Fashion brand
- Co-founder of Deserve with Adam Frisby
Mini bio
How it started.
Jess’s original blog, Jess Logic, mixed outfit finds, beauty experiments and everyday stories. Posts survive from 2016. In January 2017, after being shortlisted in a blogging competition, Jess announced the name Jess on the Plus Size, chosen with a friend to put a positive spin on plus-size blogging.
Finding an audience.
The aim was personal: to share clothes and makeup that helped Jess feel good, and help readers find that feeling too. By 2018, national coverage was drawing attention to the body-confidence messages alongside the outfit posts.
Making the clothes.
The work grew into clothing collaborations, including In The Style’s 2021 Summer Sunset collection, and a jewellery edit with The Seventh Edit. After Jess’s previous brand partnership ended in 2025, Jess and Adam Frisby recovered a planned swimwear collection and released it as Project Swim. Deserve grew out of that experience, putting the plus-size community into the design conversation.
Beauty as play.
In a first-person Bustle essay, Jess described moving from using makeup to hide insecurities towards enjoying it as a creative outlet. More recently, the work has included a Matcha edition of Mark Hill’s interchangeable Pick ’N’ Mix styling tools.
Creditschronological, newest first
Fashion
- 2026Deserve ClothingCo-founder
- 2025Project SwimCollection creator with Adam Frisby
- 2021Summer Sunset collectionIn The Style collaborator
Writing and podcasts
- 2023Jess On The Plus Size: Fake IDs & First Nights OutGuest, The Phonebox Podcast with Emma Conway
- 2019Personal beauty essay for BustleWriter
Quotes
When we buy a beauty product it should be because we want to, not because we feel like we need to.Jessica Millichamp, Bustle
From Jess’s first-person beauty essay, 26 March 2019. https://www.bustle.com/p/plus-size-blogger-jessica-millichamp-uses-beauty-products-she-likes-not-what-she-needs-15902073
Trivia
- Before choosing Jess on the Plus Size, Jess considered the name Jess Elephantine, then decided it was too hard to pronounce.
- In the 2019 Bustle essay, Jess said getting ready for a night out could take two to three hours.
- On The Phonebox Podcast, Jess remembered loving bright pink cropped trousers as a teenager.
Find Jessica
Find Jess’s latest outfits, beauty favourites and everyday stories.
Are you Jessica Millichamp?
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