Joanna Wiebe
Joanna Wiebe founded Copyhackers and teaches people to write with their customers in mind through courses, videos, talks, and The Copyselling System.
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Latest
Joanna’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
YouTube
BenBella BooksOverview
- Based in
- Kelowna, British Columbia, Canada
- Work
- Copywriter, educator, author and messaging strategist
- Started Copyhackers
- 2011
- Breakout
- Copywriting ebooks launched on Hacker News
- Studied
- Creative writing at the University of Alberta
Mini bio
How it started.
Joanna studied creative writing at the University of Alberta, then built a career in copywriting. In 2010, while working at Intuit, Joanna gave a startup founder feedback on his website. The founder shared the help on Hacker News, bringing requests from more than 50 other founders.
The first books.
Those requests became copywriting ebooks, launched on Hacker News in 2011. Joanna recalls $20,000 in sales and an early purchase from HubSpot cofounder Dharmesh Shah. That response led to Copyhackers, a place to teach startups how to find their message by listening to customers.
Teaching the craft.
Copy School grew into a library of conversion copywriting courses taught by Joanna and other specialists. Alongside teaching, Joanna has written for brands including Shopify, Huel, Buffer and Wistia, and spoken at Business of Software, CXL Live, CTA Conf and MicroConf.
A fiction shelf, too.
Joanna also writes fiction. The Unseemly Education of Anne Merchant appeared in 2014, followed by The Wicked Awakening of Anne Merchant in 2015. The Copyselling System, published in July 2026, brings the customer-centered approach to marketing into book form.
Creditschronological, newest first
Books
- 2026The Copyselling SystemAuthor
- 2015The Wicked Awakening of Anne MerchantAuthor
- 2014The Unseemly Education of Anne MerchantAuthor
Education and publishing
- 2011CopyhackersFounder and instructor
Speaking
- 2024How Every Customer Interaction Can be Improved With a FrameworkSpeaker, Business of Software
Awards
Quotes
I fell into copywriting. Just totally tumbled in, head over feet.Joanna Wiebe, Copyhackers founder statement
Trivia
- A year living in Hokkaido, Japan, helped inspire Wormwood Island in the Anne Merchant novels.
- Joanna comes from a family of seven children.
- Fiction writing and local wine tours are ways Joanna unwinds, according to the Business of Software biography.
Find Joanna
Follow Joanna for new videos, writing lessons, and notes on building a business with words.
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