Keeping human judgment in AI-assisted work
Joanna shared a video on avoiding generic AI output, keeping taste and context in the creative process, and reviewing work before publishing.
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Joanna Wiebe
Joanna Wiebe founded Copyhackers and teaches people to write with their customers in mind through courses, videos, talks, and The Copyselling System.
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Talking customer research with John Jantsch
On the Duct Tape Marketing Podcast, Joanna discussed customer interviews, confirmation-page surveys, and building a message matrix from the words customers actually use.
ducttapemarketing.comListen to the interviewNo notes yet
A closer look at marketing strategy
Joanna published a video about thinking like a marketing strategist: finding the constraint on growth, studying customers, and choosing a clear strategic direction.
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The Copyselling System reaches readers
Her new book brings customer research, message planning, copywriting formulas, and AI into one practical approach to writing for sales. BenBella published it, with distribution by Simon & Schuster.
simonandschuster.comExplore the book
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Joining Tom Ferry to talk words and trust
Joanna appeared on the Tom Ferry Podcast Experience to discuss AI, customer psychology, and writing bios and About pages that help people understand a business.
tomferry.comWatch the conversationNo notes yet
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