Known online as Tio João, João Adibe Marques is Cimed’s CEO, an author and a business creator sharing sales lessons, family life and the everyday work of building Brazilian brands.
At 100 nudges, fangea sends João’s team an official invite.
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João’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
At G4 Valley, Cimed’s branding director Erich Shibata explained the strategy behind João’s online presence, from the yellow polo to everyday moments. The report put João’s Instagram audience at about 5.7 million.
infomoney.com.brA digital audience in the millionsJoão discussed Cimed’s new Mili skincare brand in an InfoMoney interview. The seven-product line uses South Korean manufacturing, with Brazilian retail arrival planned for January 2027.
infomoney.com.brIntroducing Mili skincareJoão presented “O sucesso não aceita preguiça” at Semana Caldeira in Porto Alegre, discussing sales culture, regional business strategies and community marketing.
jornaldocomercio.comSales lessons at Semana CaldeiraJoão spoke at ACIJ’s plenary in Joinville, in a session attended by almost 300 people and arranged with Clamed Farmácias. The association later shared a full recording of the talk.
At Brasília’s Innova Summit, João spoke about starting work at 15, learning to sell and building a public presence. The session included questions from the audience.
metropoles.comSharing the journey at Innova SummitFollow João for sales lessons, pharmacy visits and everyday moments with the Cimed family.
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