Joe Pulizzi
Joe Pulizzi writes books and The Tilt newsletter about building work you own, and co-hosts This Old Marketing with Robert Rose.
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Latest
Joe’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Overview
- Based in
- Cleveland, Ohio
- Known for
- Content marketing, books, newsletters, and podcasting
- Breakout
- Content Marketing Institute in 2010 and Content Marketing World in 2011
- Podcast partner
- Robert Rose on This Old Marketing
Mini bio
How it started.
Joe learned the business of creating content for brands at Cleveland publisher Penton Media. He left in 2007 and began blogging while developing Junta42, a service that matched brands with content agencies. The service struggled, but readers kept asking for training, consulting, and an event.
Listening changed the business.
Those requests helped shape Content Marketing Institute, launched in May 2010. The first Content Marketing World followed in Cleveland in September 2011. Joe recalls hoping for 100 to 150 attendees and getting 660. He sold CMI in 2016.
Books and conversations.
Content Inc. explains how to build an audience before creating products for it. Epic Content Marketing returned in a 2023 edition written with Brian Piper. Joe also ventured into fiction with the 2020 small-town mystery The Will to Die. Since 2013, Joe and Robert Rose have co-hosted This Old Marketing.
What matters now.
Joe’s current writing explores meaning, ownership, and freedom. Alongside that work, Joe and Pam founded the Orange Effect Foundation, which helps children access speech therapy and communication equipment. The foundation’s story grew from their own family’s experience with early intervention.
Creditschronological, newest first
Books
- 2025Burn the PlaybookAuthor
- 2023Epic Content Marketing, second editionCo-author with Brian Piper
- 2021Content Inc., revised editionAuthor
- 2020The Will to DieAuthor
Podcasts
- 2013–presentThis Old MarketingCo-host with Robert Rose
Awards
Quotes
If you build an audience first, you can build any business model you want.Joe Pulizzi, Insights Unlocked, September 29, 2025
Discussing content entrepreneurship with Nathan Isaacs: https://www.usertesting.com/resources/podcast/build-an-audience-through-tested-content
Trivia
- His surname is pronounced “pull-it-zee.”
- His signature orange-and-gray colors came from a volleyball he spotted while on a family vacation.
- He played bass guitar as a child; his brother, Tony, is a jazz musician.
- Profits from The Content Entrepreneur book help children who need speech therapy through the Orange Effect Foundation.
Find Joe
Keep up with Joe’s writing, conversations, and new projects.
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