In “I hope you waste some potential,” Justin shared plans to spend more time writing, self-publish a book, and get to know readers more deeply. They described choosing that path despite offers from traditional publishers.
Justin published “Just one more year,” tracing the move from healthcare consulting to social media courses and then essays about work and living well. The piece asks when a profitable business stops fitting the person running it.
In “Go make some friends,” Justin revisited early friendships with Austin Belcak, Scott Leese, and Scott Barker. The essay encourages readers to build relationships before anyone has a large audience.
“Illegible careers” looks at how consulting, writing, and selling courses gradually informed Justin’s next steps. It also recalls a failed 2017 YouTube series, Tales from the SaaS Whiteboard.
Justin published “Try the easy version first,” explaining how Jennifer and Justin built a self-service newsletter sponsorship process in 2022. The essay follows the system from a simple sales page to its later use of AI for admin work.