Katie Jane Hughes
British makeup artist, beauty educator, and KJH.brand founder sharing ways to play with colour while keeping real skin texture visible.
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Latest
Katie’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
Overview
- Work
- Celebrity and editorial makeup artist, beauty educator, and brand founder.
- Based
- New York City.
- Signature
- Glowing skin, visible skin texture, and playful colour.
- Brand
- Founded KJH.brand in 2023.
Mini bio
How it started.
Watching her mother transform for cabaret performances helped Katie discover what makeup could do. She began in beauty as a nail technician, then built her makeup career in London, where being able to do both nails and makeup helped her get booked and meet other artists.
Finding her audience.
Her Instagram began as a place to show nail work. As she moved into makeup, her approachable tutorials and love of visible skin texture drew a community of beauty fans. Through KJH Academy, she could watch followers practise and improve week after week. Her celebrity and editorial work has included Ashley Graham, Hailey Bieber, and Rosie Huntington-Whiteley.
From brushes to her own brand.
In February 2021, Katie teamed up with Spectrum on a 25-piece brush collection. She launched KJH.brand on September 26, 2023, with the Hyper Shine High Lite Kit: a brush, serum, and pigment designed to let people customise their glow. Product education and experimenting with different uses remain central to the brand.
Creditschronological, newest first
Makeup artistry
- 2025Dua Lipa tourTour makeup artist
- 2012butter LONDONAppointed international brand ambassador
Product collaborations and launches
- 2026MicroscaraKJH.brand founder
- 2024Soft Smudge Lip & CheekKJH.brand founder
- 2023KJH.brand debut: Hyper Shine High Lite KitFounder
- 2021Spectrum x Katie Jane HughesBrush collection co-creator
Awards
Quotes
Beauty is an extension of you, and ideally, it should make you feel good.Katie Jane Hughes, SheerLuxe, 14 February 2025
From “My Beauty Back Catalogue”; the interview is linked in the sources.
Trivia
- Her early beauty inspirations included her grandmother, who was her town’s carnival queen twice in her seventies.
- She remembers buying Rimmel’s Birthday Suit or Heather Shimmer as her first lipstick with her own money.
- Her first Spectrum collection used tapered handles inspired by paintbrushes.
Find Katie
Follow Katie for makeup lessons, new looks, and the latest from KJH.brand.
Are you Katie Jane Hughes?
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