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Lara Hogan

Lara Hogan writes books, shares practical tools, and coaches tech leaders on giving feedback, supporting their teams, and finding their footing as managers.

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Lara’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.

Known for

Overview

Work: Author, public speaker, and leadership coach
Started with: Self-taught front-end development
Leadership roles: Engineering Director at Etsy; VP of Engineering at Kickstarter and Fly.io
Company: Co-founder of Wherewithall
Signature tradition: Celebrating career achievements with donuts since 2013

Mini bio

How it started.

Lara taught herself front-end development. By 2014, she had managed Etsy’s mobile web engineering team and moved on to its performance engineering team. Her first book, Designing for Performance, connected design choices with page speed and the experience of the people using a website.

From engineering to helping leaders.

Her career grew to include Engineering Director at Etsy and VP of Engineering at Kickstarter, as well as a later VP role at Fly.io. As a founder of Wherewithall, she turned that experience into coaching, workshops, and training for managers, including support through role changes and organizational upheaval.

Books you can put to work.

Demystifying Public Speaking helps readers prepare for everything from team meetings to conference stages. Resilient Management brings together tools for understanding teammates, giving feedback, setting expectations, and building a support network. Her blog continues that practical approach with worksheets and examples managers can try.

Creditschronological, newest first

Quotes

In 2013, I began celebrating career achievements by eating a donut.Lara Hogan, “Celebrating our achievements”

In her August 18, 2015 blog post, Lara explains the origin of her achievement-donut tradition.

Trivia

She started eating a donut to mark career milestones because she noticed she was moving on without celebrating them.
She donates all proceeds from Designing for Performance to charities supporting marginalized people in tech.
Before her engineering leadership career, she ran a photography business and became certified as an EMT.
She coined “Manager Voltron” as a name for a manager’s support network.