Responding to criticism of compostable packaging
Liah responded to criticism that KraveBeauty used compostable packaging for only one product, calling for more scrutiny of the beauty industry’s biggest plastic users.
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Liah Yoo
Liah Yoo is a Korean beauty creator and KraveBeauty founder sharing skincare reviews, simpler routines and a closer look at how beauty products are made.
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The strawberry farm story behind Mochi Berrier
A short video traced Mochi Berrier Moisture Cream back to unwanted strawberry leaves and stems in Nonsan, South Korea. It also explained the work behind the home compostable jar.
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Introducing a moisturizer three years in the making
Liah shared Mochi Berrier Moisture Cream, made with upcycled strawberry leaf and stem extract. The accompanying video explained KraveBeauty’s packaging collaboration with Shellworks.
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A report on Liah’s time to press reset
Female Daily reported that Liah had announced an extended break from KraveBeauty, with time for other interests. The article also described updates about renovating a London home and learning to garden in France.
editorial.femaledaily.comFemale Daily on Liah’s break from KraveBeauty
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Putting five K-beauty azelaic acid products to the test
Liah compared serums from Skin1004, Tirtir, Purito, Anua and Medicube, keeping the rest of the routine the same while swapping the serum.
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Follow Liah for skincare reviews, founder diaries and ways to press reset.
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